דרושים Director Product Marketing ב-Adidas ב-Poland, Warsaw

Key Responsibilities

• Partner with own and extended cross-functional teams including product marketing, design, creative, marketing communications, culture marketing, GTM, and partnerships to co-create and implement holistic brand strategies.
• Develop and execute comprehensive cultural strategies that connect adidas Originals with key audiences globally.
• Identify white space opportunities and continuously iterate on brand & partner proposition positioning strategies together with rest of team.
• Craft compelling brand narratives and engagement outputs that inspire internal teams and resonate externally.
• Create macro positioning and strategy briefs to broader BU community informing product, marketing and go-to-market briefs.
• Shape and guide strategy development across global BU initiatives.
• Lead the development of growth strategies aligned with the brand’s long-term vision.
• Build persuasive, insight-led presentations that distil complex ideas into compelling, actionable strategy.
• Support business development and special projects with strategic frameworks and vision.
• Ensure brand consistency while pushing boundaries to keep the brand culturally and commercially relevant.

Key Relationships

• 8+ yearsof marketing experience within a brand, creative agency, platform, or consulting environment—or demonstrated transferable experience.
• Proven expertise in brand strategy , marketing, and communications with a deep understanding of consumer behavior and cultural drivers.
• Experience working in cross-functional and international matrix organizations , ideally within brands with a strong cultural and heritage identity.
• Deep cultural fluency in fashion, streetwear, sport, music, and entertainment .
• Entrepreneurial mindset with the ability to think creatively and act decisively.
• Strong storytelling and presentation skills—comfortable creating and delivering pitch decks that are visually impactful and strategically sound.
• Excellent relationship builder, with experience collaborating with internal teams and external partners at all levels.
• Proactive, curious, and committed to excellence with a passion for building iconic, culturally relevant brands.
• Open to candidates with a diversity of experiences, educational backgrounds, and perspectives .

What We’re Looking For

We want someone who is as strategic as they are imaginative, as visionary as they are grounded. Someone who doesn't just understand culture—they live it.

• Diversity, Equity, and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best. We embrace diverse backgrounds, experiences, and perspectives and seek to create a workforce that reflects our consumers and communities.
• adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support,short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas’ 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 12 weeks of paid parental leave.
• Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, 11 paid holidays throughout the calendar year and Service Time Off during milestone years.
• The anticipated low and high end of the base pay range for this position is $155,280 - $225,420. Actual salary will be based on various factors, such as a candidate’s experience, qualifications, skills and competencies, proficiency for the role.
• We officially returned to office in a hybrid work environment, working 3 days in office and 2 days remote. The working location of this position is Los Angeles.
• Though our teammates hail from all corners of the world, our working language is English.

Key Responsibilities:

• Drive the development of local Sports Marketing Plan according to business objectives.

• Identify opportunities within the market that align to Brand objectives and liase with Brand Comms to bring to life, across the Australian market

• Build recommendations for, and maintain, a diverse partner portfolio supporting key categories and business objectives.

• Ensure all partners within the portfolio reflect our Brand positioning – on and off field.

• Manage contract negotiations in line with budget guidelines and market evaluations.

• Ensure all Sports Marketing contract negotiations and operations comply with the global Sports Marketing Policy.

• Manage the integration of local partners into key brand initiatives.

• Develop and execute leveraging plans for Sports Market partners to maximise their brand impact.

• Local Partner Budget Management.

• Supervise all local partner related activities in close relationship with the Brand team.

• Execute a cross category leveraging approach to the sports marketing portfolio.

• Provide industry leading service to our contracted partner portfolio on a day-to-day basis

• Maintain necessary contact with key industry personnel to achieve the objectives of the Brand.

• Ensure teams and individuals wear and represent the products according to our Brand Plan to communicate adidas as the leading performance brand.

• On ground support for ad hoc Sports Marketing activity in the market.

Key Relationships:

• Local - Brand Marketing, CTC, Digital, Customer Service, Sales, Finance, Supply Chain

• Athletes, teams, Federations, Agents

• Global – Sports Marketing

Knowledge, Skills and Abilities:

• Strong negotiation skills

• Strategic Marketing experience with strong interpersonal and influencing skills

• Strong understanding of the local sporting landscape

• Strong connections within the sports industry

• Relevant Sports Marketing experience

• Demonstrate the ability to react quickly and multitask to manage priorities.

• Proven methodological skills (e.g. Business planning, strategic development).

• High degree of commercial and business acumen knowledge related to sports marketing.

Requisite Education and Experience / Minimum Qualifications:

• University Degree in Marketing

• Minimum of 5-years experience in the sports marketing industry

• Established network of industry contacts with proven stakeholder management

Key Responsibilities:

• Own the local attack plan and execute it flawlessly to deliver SPOMA Scouting Football Players KPI´s.

• Negotiation, contracting and execution of Scouting player contracts, according to and fully compliant with internal sports marketing and legal/financial guidelines.

• Day to day management of all football player relations of our complete scouting partners portfolio – male and female. Execute contract rights properly to strengthen our connections and build more reliable relations - Securing high level partners service is a must as it is on educating our future talents with the company values.

• Develop powerful and meaningful relationships with agents, and all other important stakeholders in the world of football, to increase the probability to recognize, scout and sign the best future stars of the country.

• Create an open relationship between the three football pillars within the company – SPOMA, Football BU and Brand Communications. Align expectations and fully support the brands next gen player activations needs, programs and campaigns.

• Excellence in the execution of budgeting, financial, legal and compliance, and any other type of internal responsibility. Proactive and open communication with the internal Sports Marketing peers, specially, the Players Manager and the Sr. Pro Players Specialist.

• Ability to coordinate and connect with counterparts in other countries, Regional and Global offices. Apply a one team philosophy.

Key Relationships:

• • Local, regional and global player management team.
  • BU Football
  • Brand Communications
  • Legal / Finance
  • Agents, Clubs & National Federation

Knowledge Skills and Abilities:

· In depth technical knowledge/experience and network in the world of next gen football talent is a must.

· Football background knowledge, with proven record in Sports Marketing industry will be considered a plus – particularly from candidates coming from Football Clubs or/and Agencies.

· Football fanatic. Deep knowledge of the Liga BBVA MX and CONCACAF Youth competitions calendar is welcome.

· Fluent in English and Spanish.

Requisite Education and Experience / Minimum Qualifications:

The individual must be highly motivated and focused on task in hand. He must be extremely well organised with empathy towards the sport which he is dealing with.

• • University degree or equivalent education required
  • Great interpersonal skills, communication-verbal and written skills.
  • Proficiency with computers and standard software (Microsoft Word, PowerPoint and Excel)
  • Football Market and Industry Awareness, football sport knowledge
  • Needs to have both football knowledge and business mindset.
  • Good negotiation skills, Legal background a plus.
  • Ability and commitment to retain absolute confidentiality concerning all business matters.
  • Driven to succeed and deliver against goals and work expectations.

Key Responsibilities:

• Own the local attack plan and execute it flawlessly to deliver SPOMA Pro Football Players KPI´s.
• Negotiation, contracting and execution of Pro player contracts, according to and fully compliant with internal sports marketing and legal/financial guidelines.
• Day to day management of all football player relations of our complete partners portfolio – male and female. Execute contract rights properly to strengthen our connections and build more reliable relations - Securing high level partners service is a must.
• Develop powerful and meaningful relationships with agents, and all other important stakeholders in the world of football, to increase the probability to recognize, scout and sign the best players of the country.
• Create an open relationship between the three football pillars within the company – SPOMA, Football BU and Brand Communications. Align expectations and fully support the brands player activations needs, programs and campaigns.
• Excellence in the execution of budgeting, financial, legal and compliance, and any other type of internal responsibility. Proactive and open communication with the internal Sports Marketing peers, specially, the Players Manager and the Scouting Sr. Specialist.
• Ability to coordinate and connect with counterparts in other countries, Regional and Global offices. Apply a one team philosophy.

Key Relationships:

• • Local, regional and global player management team.
  • BU Football
  • Brand Communications
  • Legal / Finance
  • Agents, Clubs & National Federation

Knowledge Skills and Abilities:

· In depth technical knowledge/experience and network in the world of professional football is a must.

· Football background knowledge, with proven record in Sports Marketing industry will be considered a plus.

. Female Football landscape knowledge will be also considered as a plus.

· Football fanatic. Deep knowledge of the Liga BBVA MX and CONCACAF competitions is welcome.

· Fluent in English and Spanish.

Requisite Education and Experience / Minimum Qualifications:

The individual must be highly motivated and focused on task in hand. He must be extremely well organised with empathy towards the sport which he is dealing with.

• • University degree or equivalent education required
  • Great interpersonal skills, communication-verbal and written skills.
  • Proficiency with computers and standard software (Microsoft Word, PowerPoint and Excel)
  • Football Market and Industry Awareness, football sport knowledge
  • Needs to have both football knowledge and business mindset.
  • Good negotiation skills, Legal background a plus.
  • Ability and commitment to retain absolute confidentiality concerning all business matters.
  • Driven to succeed and deliver against goals and work expectations.

Purpose & Overall Relevance for the Organization

Align, drive, and deliver the category footprint in the marketplace.

Key Responsibilities

• Directly manage a team of product managers and lead a cross-functional triad against daily business activities.
• Translate Global BU strategy, creative direction, and vision onto category level
• Manage and build winning franchises & concepts
• Co-create category product rollout in conjunction with Merchandising
• Lead creation of meaningful planning documents, e.g. category overview & target FOB, lifecycle management, volumes, go-in margin, etc
• Drive the yearly/seasonal BU cross-functional product end to end process
• Co-create, develop, and implement seasonal product marketing direction and initiatives in conjunction with product triad leadership
• Co-create, develop and implement consumer framework and corresponding product strategy on conjunction with Product Marketing leadership
• Drive achievement of financial targets and results for category by range/concept offer
• Identify, escalate and address business critical topics in category
• Monitor category financials and KPI’s (sell-in-/ sell-through-rates, number of articles, volumes per article) and initiate commercial, financial, and efficiency solutions as needed.
• Integration of Brand initiatives and technologies into category
• Manage & track system accuracy and calendar milestone readiness
• Ensure legal compliance of concept, model and color names
• Prepare and present product range for creative/design/selection review sessions and internal brand milestones.
• Identify business opportunities and risks; respond to them by initiating key action steps and mitigation plans with relevant BU functions and cross-functional partners.
• Create a team culture that supports the principles of diversity, inclusion, and equity.

Key Relationships

• Merchandising
• Design
• Product Operations
• Costing and Development
• Brand and Culture Marketing
• Head Office
• Legal

Mindsets, Skills, and Abilities

• Inspire, develop and lead; set organizational framework for performance and growth
• Influencing others upward and across the team/organization
• Understanding of consumer/marketplace as well as sneaker, fashion, and sport culture across global markets
• Commercial, financial and business acumen
• Communication and presentation skills
• Innovators mindset and entrepreneurial spirt
• Strategic minded with strong executional abilities
• Strong interest in streetwear, fashion, art, and sport culture
• Skills:
  • Outlook: Advanced
  • Word: Advanced
  • Excel: Advanced
  • PowerPoint: Advanced

Requisite Education and Experience / Minimum Qualifications

• University degree or equivalent education required
• Factory travel experience within footwear and apparel industry
• 10 years of relevant work experience
• 5 years management experience of diverse & global teams
• 5 years experience in production creation, marketing, merchandsing or related field
• Fluent in English

• ​
• adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas’ 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 12 weeks of paid parental leave.​
• Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, twelve paid holidays throughout the calendar year and Service Time Off during milestone years.
• The anticipated low and high end of the base pay range for this position is $140,700 - $202,200. Actual salary will be based on various factors, such as a candidate’s experience, qualifications, skills and competencies, proficiency for the role.​
• We officially returned to office in a hybrid work environment, working 3 days in office and 2 days remote. The working location of this position is Los Angeles, California.​
• Though our teammates hail from all corners of the world, our working language is English.

Key Responsibilities:

• Manage the day-to-day operations of designated adidas teams and partners, providing industry leading service and ensuring successful fulfillment of all entitlements in line with the contract.

• Identify moments within the market that align to both partner and Brand objectives, liaising with Brand Comms to bring to life.

• Manage the integration of local partners to bring key brand initiatives to life.

• Work closely with local and global stakeholders to secure sign off on all product ranges in line with GTM requirements.

• Manage partner budgeting with internal and external stakeholders, ensuring all team requirements are delivered on budget.

• Work closely with local partners to deliver product orders on time and in full.

• Provide input to the development of local Sports Marketing Plan according to business objectives.

• Build recommendations for, and maintain, a diverse partner portfolio supporting key categories and business objectives.

• Manage contract negotiations in line with budget guidelines and market evaluations.

• Ensure all Sports Marketing operations comply with the global Sports Marketing Policy.

• Supervise all local partner related activities in close relationship with the Brand team.

• Execute a cross category leveraging approach to the sports marketing portfolio.

• Maintain necessary contact with key industry personnel to achieve the objectives of the Brand.

• Ensure teams and individuals wear and represent the products according to our Brand Plan to communicate adidas as the leading performance brand.

• On ground support for ad hoc Sports Marketing activity in the market.

Key Relationships:

• Brand Marketing, Product Development, Category Planners, Sales, Finance, HR

• Athletes, Teams, Federations, Agents

• adidas Global Sports Marketing and Product

Knowledge, Skills and Abilities:

• Strong relationship with sports teams and partners

• Sports knowledge – specifically Rugby League

• Effective presentation and communication skills

• Strong PC and organization skills

• Analysis skill

Requisite Education and Experience / Minimum Qualifications:

• University Degree, preferably in Sports Marketing

• Minimum of 3 years experiences in the sports marketing or promotion department at an international brand.