דרושים Director Omnichannel Ee ב-Adidas ב-Pakistan, Lahore

Key Accountabilities:

• Lead and facilitate ALL B2B events across Go To Market, Wholesale, Employee, ERG, Hospitality, and NAM Showrooms to ensure brand excellence and ROI.
• Lead a team of direct reports by providing clear direction and communication that supports the Brand Experience function and overall adidas business.
• Develop innovative and experiential strategy across B2B moments.
• Provide seasonal reporting to NAM Brand Experience Senior Director.
• Establish and drive agency partner strategy to drive innovation, consistency, and investment efficiency.
• Establish event best practices that streamline planning and production that drive for efficiency and results.
• Establish and maintain relationship with NAM Procurement team.
• Establish and maintain relationship with NAM Finance team.
• Ownership and management of B2B event calendar and provide guidance and flag overlap/conflict to Brand Experience Senior Director and key stakeholders.
• Ownership and management of B2B budget and provide consistent reporting for Brand Experience Senior Director.
• Identify and develop talent to help fuel the team's succession plan.

:

• Expert knowledge of the event industry, trends, and strategies.
• Excellent People Leader - within both direct and informal matrix environment.
• Excellent communicator that is clear, concise, and tailored to various audiences both written and oral.
• Expert ability to manage up to set, drive and effectively communicate information and raise concerns or request/advocate for support.

Qualifications:

• Four-year College or university degree, emphasis in marketing or communications preferred.
• Minimum 8-10-year event marketing experience.

• ​
• adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas’ 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 12 weeks of paid parental leave.​
• Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, twelve paid holidays throughout the calendar year and Service Time Off during milestone years.​
• At adidas we offer a Hybrid work policy which requires attendance in the office Monday through Thursday, with the flexibility to work remotely on Friday each week. For work requiring a high degree of collaboration or an in-person presentation, in-office attendance is required even on Friday. The working location of this position is Portland, OR.​
• Though our teammates hail from all corners of the world, our working language is English.

Purpose & Overall Relevance for the Organization:

• Develop and direct industry leading creative solutions for concepts and categories, to create a highly relevant, desirable and clear adidas brand image, from sell in to sellout (consumer-facing)
• Lead and manage the internal creative team to achieve worldclass results

Key Responsibilities:

• Lead the Creative development for multiple concepts or categories across multiple consumer touchpoints, from 2D to retail to digital
• Develop concepts and creative strategies that fulfill objectives of category, concept, brief
• Collaborate with cross-functional team members to ensure consumer- and brand focus
• Set priorities, creative and assignment-related, of team
• Lead the execution of creative strategies to ensure end to end creative excellence, from sellin to sellout (consumer-facing)
• Direct variety of creative resources (agencies, freelancers, writers, photographers, etc) on creative execution to ensure holistic creative excellence
• Review and approve production stages of creative execution
• Maximise results within given budget and timeframes
• Participate in creation of annual and long-term Creative Direction strategies
• Present and communicate creative solutions with clarity, effectively selling in ideas to variety of stakeholders
• Identify opportunities of improvement and change, and initiate own proposals/projects
• Seek out new Design resources that can deliver world class results

Key Relationships:

• Design Directors, Creative Directors
• Product Designers
• Brand Communications
• Product MarketingTeams
• External Agencies and Art/Creative Directors
• External Creative Resources

Knowledge, Skills and Abilities:

• IT skills: Excel, Word, PowerPoint: advanced /Outlook
• Design apps: expert
• Strong visual and verbal skills with the ability to create impactful/exciting visuals
• Language: English: excellent

Requisite Education and Experience / Minimum Qualifications:

• Under-graduate level Design education or combination thereof
• Solid education and advanced experience in the creative development of communication tools
• At least 10 years experience in Sporting Goods/Fashion Industry or Design on managerial level
• 3 years personnel management experience
• Proven experience with the entire design process (project scope and time planning, design steps, production/execution of design solution, pre-press processes)
• Passion for adidas and it’s mission
• Passion for sports, culture, design

• adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.
• adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life andAD&Dinsurance, which can be supplemented with employee-paid coverage. Employeesare able toenroll in adidas’ 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including12 weeksof paid parental leave.
• Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, twelve paid holidays throughout the calendar year and Service Time Off during milestone years.
• The anticipated low and high end of the base pay range for this position is $185,000 - $222,000. Actual salary will be based on various factors, such as a candidate’s experience, qualifications, skills and competencies, proficiency for the role.
• At adidas we offer a Hybrid work policy which requires attendance in the office Monday through Thursday, with the flexibility to work remotely on Friday each week. For work requiring a high degree of collaboration or an in-person presentation, in-office attendance is required even on Friday. The working location of this position is Los Angeles, California.
• Though our teammates hail from all corners of the world, our working language is English.

,,&supply base in the industry.Oversee the development, commercialization, product integrity, manufacturability, Create to Value (CTV), and achievement of target FOB for all products and categories within the Development Centers. Additionally, develop, implement, and manage sourcing strategies in the designated country to ensure company objectives are met regarding quality, volume, delivery, and cost of sourced products, while achieving desired performance outcomes.

Product Creation

• Lead multiple product creation teams in Development Centers for all development and commercialization, material innovation and product costing; ensuring that products consistently exceed customer expectations in respect to fit, comfort, design integrity, performance, perceived value, manufacturability and quality.
• Set direction for development and commercialization area with key focus on Create to Value (CTV), Product Integrity and overall Manufacturability & Efficiency for the designated Development Centers.
• Work with suppliers to promote capability influence Marketing, Design and Brand Operations in general product direction and execution of the designated product categories built upon product and manufacturing expertise.
• Take cross-country accountability for the development and engineering of centrally developed projects for other Sourcing production facilities of the parent Development Center.

Sourcing Operations

• Implement sourcing strategies within assigned location to meet the company objectives relating to quality, volume, delivery, and cost of sourced products.
• Build and maintain business relationships at the highest level of trust and integrity.
• Implement Supply Performance Framework (“SPIKE”) to ensure the company secures, maintains, and supports the highest quality vendors available.
• Manage risks (e.g., political, economic, strategic, etc.) likely to impact business operations.
• Ensure implementation of company policy for all operations (Quality, Delivery, Costing, Development, Planning/Ordering/Shipping, Materials).
• Ensure lead times provided by suppliers are in line with the company's objectives for speed-to-market.
• Ensure supply partners and all operations comply with company expectations and relevant local laws (general and labour) and respect basic human rights, health, and safety of all employees and the environment.
• Ensure right level of collaboration and capabilities in Digital, Development, and Manufacturing in Tier 1 supply partners.
• Form and maintain the appropriate organizational structures for end-to-end process performance and succession. Identify and develop future talent, and ensure appropriate leadership skills are present at every level through development of direct reports and teams.
• Maintain adidas’ public image at the highest possible level through professionalism, integrity, and contribution to the local community.
• Ensure all sourcing operations and practices fully comply with adidas’ Responsible Sourcing & Purchasing Policy, adidas standards and legal requirements, while managing the relevant processes internally and externally.
• Role model leadership to foster a culture of Diversity, Equity & Inclusion that strives for an inclusive workplace.

KEY RELATIONSHIPS

• Product Development & Sourcing: PCPM, Quality Testing & Compliance
• Global Brands
• Other Global Function teams: Social and Environmental Affairs /Government Affairs
• Sourcing Supply Partners

Knowledge, Skills, and Abilities:

• Breadth of management experiences across various industries (specially manufacturing)
• Strong conceptual thinking and business acumen
• Strong influencing and communication skills (written and spoken)
• Fluent in English (written and spoken)
• Strong leadership skills and ability to lead multidimensional teams.

Requisite Education and Experience / Minimum Qualifications:

• University degree in engineering or a technical field (e.g., materials science, chemistry, physics, etc.) or non-technical field coupled with relevant work experiences.

• 12+ years of relevant business experience and5+ years of people management experience

• Willingness to travel frequently (including internationally)

Key Responsibilities

• Own Omni-Channel Marketing plan & strategies for the full marketplace in East
• Drive and oversee the marketplace in the different countries and integrate into one strategy as cross-border accounts are expanding into our countries, from offline to online retail
• Build knowledge and skillsets within the team for changing retail environments, ensuring an appealing retail approach for the Gen Z consumer
• Drive the digital marketing agenda – the integration of digital tools, scalable digital projects, and digital activation as well as provision of insights for future planning
• Increase sellout, share of voice and share of search of adidas within Zone East through improved brand visibility & presentation and enhanced consumer experience
• Lead the implementation and execution of Omnichannel Marketing strategy for all channels balancing global and local strategies
• Create dedicated account marketing plans & calendars for the zone’s accounts in close collaboration with Sales, BU, Go-to Market teams and review on constant base to reflect the business situation
• Brand & Product Learning program drive as a pillar to deliver on the sports credibility within key wholesale accounts and DTC
• Work with European retail teams for best local approach of storytelling for our retail and franchise doors – drive KPIs (traffic, conversion, sales)
• Own Omni-Channel MWB/SWB (Marketing & Sales working budget) to ensure investment decisions on strategy as well as monitor ROI
• Drive and initiate exciting hyper local consumer-relevant activations on store level in cooperation with zone Brand Activation, GTM, Sales, Sports marketing teams.
• Lead the delivery of appropriate channel activation sell-in tools at Sales Launch period, and brand presentations to accounts during sell-in
• Oversee new store openings/remodeling from ISC, VM and opening activation perspective
• Drive Membership program integration into DTC channel, drive proactively acquisition of new members by always-on communication and creating unique and premium members experience
• Drive the strategic relationship with ISC, VM and creative agencies and ways of working
• Feedback to Europe Channel Activation on performance of concepts and on toolbox readiness
• Share best practices & learnings with Europe and key stakeolders
• Build strong working relationships with Europe Brand Marketing and specifically Europe/East Sales, DPC, GTM, Retail, Franchsie and Brand Marketing teams to deliver market input and drive synergies
• Lead and continuously develop a team of OC managers to be experts in their field and contribute to company and category objectives
• Repesent the Brand East team as senior stakeholder across the zone, the cluster, EU and global

Personnel:

• Large team leadership and strategic guidance
• Manage, recruit for and develop the team to achieve all relevant targets for the Marketplace
• Build the most relevant teams to achieve strategic goals and future readiness
• Inspire, lead and drive a performance culture within the team
• Set personal objectives, targets, guidelines and assess all direct reports
• Manage key talents' career and succession planning
• Develop the functional and core skill of direct reports through regular coaching and mentoring

Key Relationships:

• Zone Brand Activation lead
• Zone Brand Communications
• Zone Sports Marketing
• Zone WHS teams & accounts
• Zone Retail & Franchise
• Zone Human Resources
• Zone Finance team
• European activation teams
• Local/Global Agencies

KPIs:

• Net sales
• Market share
• Sell through/Sell out
• Traffic/Conversion
• GenZ reach, share of business
• Digital Share of search & Share of voice

Purpose & Overall Relevance for the Organization:

Key Responsibilities / Authorities:

· Full ownership of retail channel P&L by optimizing sales and meet all financial targets and KPI’s.

· In collaboration with the Global Retail CoE, Develop and execute key initiatives and strategies that will innovate the day-to-day operations of the stores to increase sales (service), reduce cost (payroll/shrink) and drive profitability and conversion.

· Partner with RBO teams – Retail Excellence, Merchandising, Planning, Store Development, Marketing, Franchise – to properly plan and execute all operational activities in the stores.

· Manage store level execution through the District Managers and Store Managers to ensure maximization of sales and profit, outstanding customer service, compliance to policies and operational standards.

· Provide consistent coaching of District Managers in the areas of business planning, selling skills, leadership, and operational excellence to ensure the financial achievement for Korea Retail.

· Lead the execution of retail staff onboarding and training through Global Sales Academy tools and localized activations.

· Support the implementation and execution of all digital strategies including Omnihub to enhance both the employee and consumer experience to create efficiencies and heightened storytelling.

· Align with Buying and Marketing team to implement initiatives to drive incremental traffic and increase conversion.

· Partner with Loss Prevention to create product launch plans that focus on seamless execution within stores and ensure a on-going focus on LP policies and procedures.

· Enable and support a best-in-class environment within retail fleet which provides acceptance, education and awareness on all topics related to diversity, equity and inclusion.

· Work effectively with the Sr. Director of Retail to ensure continuous innovation and development in every aspect of the business as well as effective day-to-day communications.

· In partnership with Human Resources, execute performance and career path development for all team members, both direct reports as well as store teams.

· Build and foster relationships with key partners within global retail teams.

· Travel to stores to ensure the strategy, policies and procedures are executed in a consistent manner; to build productive relationships across the entire retail fleet to identify future talent; to remain current on all competitive activity.

Key Relationships:

· Retail Fleet

· Merchandising/Planning & Allocation

· Store Development

· Franchise Team

· Retail Marketing

· Global Centre of Excellence (CoE)

· Loss Prevention / IT

· Human Resources

Knowledge, Skills and Abilities:

· Advanced proficiency in software applications such as MS Office

· Excellent verbal presentation and written communication skills with strong command of English language

· Strong knowledge of the retail landscape in Korea.

· Exceptional and engaging leadership and management skills that quickly build both internal and external confidence in business direction.

· Ability to portray a confident, positive, and winning attitude in challenging business interactions.

· Strategic, self-starter who thrives in a fast-paced and structured environment.

· Strong knowledge and understanding of profit and loss statement and store Key Performance Indicators to make commercial decisions based on sound financial judgment.

· Excellent time management and problem-solving skills as well as the ability to use good judgment and make strong independent decisions with speed.

· Excellent relationship-building skills at all levels of the organization

· Ability to travel up to 40% of the time across the Pacific region and internationally as needed.

Requisite Education and Experience / Minimum Qualifications:

· Bachelor's degree from a college or university

· 10+ years related experience and/or training, or equivalent combination of education and experience.

· Minimum of 5 years people leadership experience

· Experience working for a sporting goods and fashion retailer with a primary emphasis/responsibility of a full price retail business.

*We actively encourage individuals with disabilities to apply and will provide reasonable accommodations throughout the recruitment process.

The Director Brand Communications, strategizes the development of an integrated, through-the-line,

KEY RESPONSIBILITIES

• Partner to the BU product managers in developing marketing and communication plans that drive the business unit and lead to effective communication activities.
• Envision short and long term communications strategy based on the global SBP and specific business unit objectives and drive the development of an effective channel-planning strategy based on the consumer and marketing objectives.
• Ideate comprehensive action plans for all BU communications projects with the aim to maximize brand and (new) product exposure while maximizing efficiencies.
• Remain up-to-date on the fast developing Media Environment in general and New Media technologies and opportunities in particular.
• Envision communication opportunities, as well as opportunities for Co-ops & Co-branding and coordinate with day-to-day management of all other marketing disciplines: Digital, Social, PR and retail.
• Select and steer global and local agencies across projects and activities for the business unit: agency briefing process and development of concepts and creative elements.
• Select and steer agency towards creative concept that meets objectives and works across disciplines, and global markets.
• Indicate development of communication tools from conception to implementation ensuring all projects are on brief and meet the highest creative standards.
• Steer the Business Unit and global communications plan and benchmark the progress in the brand perception in markets.
• Ideate post-campaign evaluation performance by conducting or coordinating research and tracking project development, collating results into regular quality reports.
• Owns the communications and advertising specific budgets and spending strategies to ensure communication activities are developed with regional use and implementation issues in mind.

KNOWLEDGE, SKILLS AND ABILITIES

• Excellent interpersonal/communication skills and managerial level of strategic thinking.
• Senior experience in marketing communications, campaign development and execution.
• Academic and professional deep understanding of an ever-changing marketing landscape and advanced experience in project management systematic, methodologies and tools.
• Ability to collaborate and manage platforms and tools used by multiple functions as well as ability to manage and / or collaborate with internal and external cross-functional groups: product marketing, communications, social, digital.
• Broad understanding of and passion for the sports and fashion/entertainment industry.
• State of the art presentation and organizational skills.

QUALIFICATIONS

• Degree in Marketing, Communications, Retail, Digital or a related field. Master Degree / MBA a plus.
• 8+ years’ industry and / or relevant work experience.
• Fluent written and spoken English language skills.

Innovation Leadership & Strategy

• Define and lead the global Digital Innovation strategy and roadmap, aligned with adidas business priorities.
• Establish a sustainable innovation framework that consistently drives exploration, ideation, prioritization, and delivery of disruptive solutions.
• Ensure innovation efforts span across all sales channels (eCom, Wholesale, Retail, 3rd party platforms) and align with the overall digital transformation agenda.
• Represent adidas as an innovation thought leader internally and externally, shaping the narrative on the future of digital commerce and consumer engagement.

Research, Exploration & Piloting

• Drive exploration of emerging technologies, startups, and industry trends to identify high-potential opportunities.
• Lead the end-to-end innovation pipeline from scouting and business case development through pilots and transition to scale.
• Ensure innovation pilots are strategically prioritized, rigorously validated, and deliver clear business and consumer outcomes.
• Oversee budget allocation and governance for innovation investments, ensuring value delivery and adherence to adidas policies.

Collaboration & Ecosystem Development

• Build and maintain a strong network of internal and external partners including startups, tech companies, incubators, and accelerators.
• Partner with senior leaders across Digital, Brand, Markets, TECH, and Operations to embed innovation into core strategies and roadmaps.
• Serve as a visible ambassador for adidas in the global innovation ecosystem, participating in key industry events and positioning adidas as a partner of choice.
• Drive transparency and alignment through regular communication, case studies, and knowledge sharing across the organization.

People & Organizational Leadership

• Build, lead, and inspire a diverse team of innovation professionals, ensuring succession and future talent pipelines.
• Create a culture of experimentation, safety, and empowerment - encouraging teams to take risks, learn, and scale successes.
• Provide clarity, direction, and measurable targets for the team, aligned with adidas strategy and business outcomes.
• Continuously optimize organizational structures, team workload, and operating models to deliver maximum impact.

Key Relationships:

• Global Digital & eCom Leadership Team
• Global and Market Sales & Brand organizations
• Global IT and Operations
• Group functions (Finance, Procurement, Legal, HR)
• External startups, agencies, accelerators, and innovation leaders

Education & Professional Experience

• Master’s degree in Business, Technology, or related field preferred.
• 15+ years of progressive experience in Digital, eCommerce, or Technology-driven environments.
• Proven track record in defining and delivering innovation strategy at global scale.
• Demonstrated success in building new practices, managing large-scale programs, and creating measurable commercial and consumer impact.
• Extensive experience in leading cross-functional and global teams.
• Strong background in agile/lean innovation and piloting methodologies.

Soft-Skills

• Inspirational leader with a passion for innovation and consumer-centricity.
• Strong strategic thinking and ability to translate vision into execution.
• Exceptional communication and influencing skills, with proven ability to engage senior stakeholders.
• Comfortable navigating ambiguity and driving change across complex organizations.
• Thought leader with ability to represent adidas externally and shape the industry dialogue on digital innovation.

Hard-Skills

• Deep understanding of end-to-end digital consumer journeys and platforms.
• Broad knowledge of emerging technologies, digital ecosystems, and innovation methodologies.
• Fluent in English (verbal and written).