Adidas DIRECTOR OMNICHANNEL EE 

Pakistan, Punjab, Lahore 

750655720

Key Responsibilities

• Own Omni-Channel Marketing plan & strategies for the full marketplace in East
• Drive and oversee the marketplace in the different countries and integrate into one strategy as cross-border accounts are expanding into our countries, from offline to online retail
• Build knowledge and skillsets within the team for changing retail environments, ensuring an appealing retail approach for the Gen Z consumer
• Drive the digital marketing agenda – the integration of digital tools, scalable digital projects, and digital activation as well as provision of insights for future planning
• Increase sellout, share of voice and share of search of adidas within Zone East through improved brand visibility & presentation and enhanced consumer experience
• Lead the implementation and execution of Omnichannel Marketing strategy for all channels balancing global and local strategies
• Create dedicated account marketing plans & calendars for the zone’s accounts in close collaboration with Sales, BU, Go-to Market teams and review on constant base to reflect the business situation
• Brand & Product Learning program drive as a pillar to deliver on the sports credibility within key wholesale accounts and DTC
• Work with European retail teams for best local approach of storytelling for our retail and franchise doors – drive KPIs (traffic, conversion, sales)
• Own Omni-Channel MWB/SWB (Marketing & Sales working budget) to ensure investment decisions on strategy as well as monitor ROI
• Drive and initiate exciting hyper local consumer-relevant activations on store level in cooperation with zone Brand Activation, GTM, Sales, Sports marketing teams.
• Lead the delivery of appropriate channel activation sell-in tools at Sales Launch period, and brand presentations to accounts during sell-in
• Oversee new store openings/remodeling from ISC, VM and opening activation perspective
• Drive Membership program integration into DTC channel, drive proactively acquisition of new members by always-on communication and creating unique and premium members experience
• Drive the strategic relationship with ISC, VM and creative agencies and ways of working
• Feedback to Europe Channel Activation on performance of concepts and on toolbox readiness
• Share best practices & learnings with Europe and key stakeolders
• Build strong working relationships with Europe Brand Marketing and specifically Europe/East Sales, DPC, GTM, Retail, Franchsie and Brand Marketing teams to deliver market input and drive synergies
• Lead and continuously develop a team of OC managers to be experts in their field and contribute to company and category objectives
• Repesent the Brand East team as senior stakeholder across the zone, the cluster, EU and global

Personnel:

• Large team leadership and strategic guidance
• Manage, recruit for and develop the team to achieve all relevant targets for the Marketplace
• Build the most relevant teams to achieve strategic goals and future readiness
• Inspire, lead and drive a performance culture within the team
• Set personal objectives, targets, guidelines and assess all direct reports
• Manage key talents' career and succession planning
• Develop the functional and core skill of direct reports through regular coaching and mentoring

Key Relationships:

• Zone Brand Activation lead
• Zone Brand Communications
• Zone Sports Marketing
• Zone WHS teams & accounts
• Zone Retail & Franchise
• Zone Human Resources
• Zone Finance team
• European activation teams
• Local/Global Agencies

KPIs:

• Net sales
• Market share
• Sell through/Sell out
• Traffic/Conversion
• GenZ reach, share of business
• Digital Share of search & Share of voice