דרושים Ausbildung Zum Gestalter/in Visuelles Marketing ב-Adidas ב-China, Yangpu District

What you'll do:

• Ensure the execution of the seasonal activation program in line with adidas brand guidelines, adapting and localizing the activation calendar provided by Europe into theFlagship storecontext.
• Develop and deliver additional local activations (windows, VM alignment, in-store communication, events, PR & influencer activations) to complement the global and European brand calendar)
• Act as project and event producer: plan, organize and deliver high-quality activations and events within the store, ensuring flawless execution, timeliness, and adherence to budget.
• Partner with store leadership (Store Director, Managers, VM) to integrate activations seamlessly into the consumer journey and maximize business impact.
• Build and maintain strong relationships with local communities, cultural players, and influencers relevant to sport, style and culture in Milano, making the flagship store a hub for cultural relevance.
• Collaborate cross-functionally with internal stakeholders (Brand, Cultural Marketing, Sports Marketing, PR, Media, Finance, Legal, Europe Retail Marketing) to align on strategies, approvals, KPIs, and execution.
• Partner with external agencies, suppliers, and communities to co-create and deliver activations.
• Ensure continuous consumer and business insights collection: monitor store KPIs, analyze performance of activations, and provide recommendations for optimization.
• Manage and optimize the assigned marketing activation budget, ensuring compliance with internal processes and maximizing ROI.
• Stay on top of cultural and lifestyle trends, local city dynamics and competitor activity, bringing fresh ideas and innovation to the store activation calendar.
• Support in creating locally relevant content, storytelling and communication assets in line with adidas’ brand voice and guidelines.

Skills you'll need:

• Passion and knowledge of cultural, lifestyle and sports trends, with strong connection to the city of Milano.
• Excellent project and event management skills: detail-oriented, precise, able to manage multiple projects simultaneously.
• Strong stakeholder management: able to influence and collaborate with a wide range of internal and external stakeholders (retail leaders, brand teams, agencies, communities).
• Strong communication skills, both written and verbal; ability to adapt tone of voice to different audiences (from communities to senior stakeholders).
• Comprehension of cross-functional marketing levers such as media, PR and influencers.
• Analytical mindset with ability to interpret data and business KPIs, translating insights into actions.
• Budget management skills with proven accountability.
• Creative, innovative, and solutions-oriented.
• Digital-savvy and native in social media.
• Fluent in Italian and English.
• Proficient in MS Office.

Main Requirements:

• University degree in marketing and business or equivalent professional experience.
• 2- 3 years of experience in marketing, communication, retail and/or retail marketing experience.
• Proven track record in planning and delivering marketing activations and/or events.
• In-store retail experience is a plus.
• Experience of relevantBrand / media / PR / events is an advantage.

Life at adidas:

• Annual bonus
• Meal Voucher
• Gym and Sports opportunities
• Free access to self-learning platform
• Employee Assistance Program (personal counselling)
• Hybrid working model

Purpose & Overall Relevance for the Organization:

Recognize sport and consumer insights, of Future Cities

Heavily influence category direction and drive its implementation

Execute strategies to tactical plans

Key Responsibilities:

• Manage a team and develop their functional and social skills using available resources to create a top performing team
• Set and manage strategic category direction; ensure cross-functional alignment
• Identify new business opportunities to drive innovation and / or commerciality
• Develop an "all for one attitude" within the team to ensure smooth cooperation with interlinked departments
• Have full understanding of the product creation process to drive it forward
• Be a role model for all team members in regards to strategic direction and the product creation process
• Show leadership through living the brand values while fostering a performance culture
• Manage and develop optimum relationship with cross-functional teams and with interlinked departments to enable an efficient product creation process
• Challenge the cross-functional team to ensure creation of industry leading products
• Analyse and report category business performance to ensure achievement of category KPIs
• Positively represent the category both internally and externally
• Work with the CtC (Concept to Consumer), Brand Marketing and Sports Marketing teams throughout the season to define strategic marketing direction
• Be a competent partner for category and ranging discussions with markets and retailers
• Define projects to optimize category performance and steer to conclusion
• Build an understanding of product information systems and the interlinking functions – clarity on respective timelines

Authorities:

• Personnel managed – yes Budget managed – no

Key Relationships:

• Steer a strong relationship and ensure constant dialogue/feedback with
• Your category across all functions, other categories and creation centers (if appl.)
• Cross-functional team (Design, Development, CtC, Materials, Costing, Planning)
• Markets and relevant key retailers

Knowledge, Skills and Abilities:

• Manage a team to create industry leading products
• Inspire, coach and lead; set framework for performance and growth
• In-depth knowledge of respective product category
• Advanced analytical skills, be solution driven and result oriented, strong business orientation
• Ability to thrive in a fast paced environment
• Strong communication skills
• Lateral thinking and challenge status quo
• Profound consumer, market and retail knowledge especially in regards to different needs of different countries/ regions
• Step up to conflicts and work towards a diplomatic solution
• Execute change management
• Cooperate effectively to maintain and develop trustful relationships
• Ability to travel
• Passion for sports

Requisite Education and Experience / Minimum Qualifications:

• College degree, preferably in marketing/business /textile/fashion
• Minimum of 8 years Product Marketing experience with FTW
• First experience in managing and developing direct reports
• Strong leadership skills
• Experience in trade or sales is helpful
• Fluent in English
• PC skills (MS Office programs)

Execute the Market Brand Strategy locally and ensure consistent execution in country through an integrated strategy of the Culture Marketing pillar to achieve brand and category objectives.

Purpose & Overall Relevance for the Organization:

In this role, you will work in thePerformance Marketing& JDvia paid media, as well as establish close external media/platform partnership.

• Conduct store traffic projection and reporting to provide data support for traffic strategy adjustment.​
• Optimize performance media to elevate the volume and quality of paid traffic, thereby enhancing the overall traffic efficiency of the .com ecosystem & JD.

Performance Media Management

• ​
• Take sales conversion and traffic recruitment for the .com ecosystem as the main KPI and focus on implementing relevant strategies to achieve the set indicators.​
• Manage CPS and Affiliate programs, including selecting partners, formulating cooperation plans, and monitoring the effect of cooperation to ensure the smooth development of related businesses.

Budget Planning & Optimization

• ​
• Execute the MAEX plan and carry out real-time optimization based on the actual results to ensure that the budget is used efficiently and meets the business objectives.

KPI

• Overall commercial targets of .com ecosystem/JD
• Performance Media KPIs, including CTR, CR, ROI, etc.

Key Relationships:

Internal

• eCommerce buying, Analytics/BP, UX & Site operations, Store managers,
• Brand activation team, EC campaign/MKT team

External

• Media agency

Knowledge, Skills, Experience and Abilities:

• Bachelor’s or master’s degree in business, marketing, or related field
• Minimum 6+ years’ experience in digital media, online marketing, or eCommerce related field.
• Strong data and business analysis ability, good at finding problems through data analysis and formulating corresponding strategies
• Excellent verbal and written communication skill in both Chinese and English
• Quick learner, detail oriented & team player
• Preferably with a background in sporting goods industry.

KEY RESPONSIBILITIES

• Support in developing specific and measurable performance marketing strategies across running, training, Originals and commercial moments across the EMC to meet monthly, quarterly, and yearly Net sales targets.
• Work cross-functionally with franchise partner marketing teams, site operations and analytics to create synergies and explore and exploit opportunities to drive traffic, installs and hit acquisition targets.
• Support in finding new & innovative ways to expand eCommerce business and deliver on site and app revenue goals.
• Support in managing relationships with media, creative agencies and franchise partners.
• Work closely with Digital Brand, Brand Comms and eCommerce team to drive testing, reporting, optimisations and analysis on channel performance to identify key levers and opportunities for improvements. Share with global and other market teams to help educate and learn.
• Assist CRM Manager in managing top and bottom-line growth of CRM acquisition to build lasting digital connections with consumers.
• Lead Digital performance marketing analytics and dashboarding.
• Lead creative strategies across all paid channels. KPI’S
• Managing and reporting on monthly performance media campaigns’ KPIs
• Traffic, Installs, Revenue, and cost of sale targets
• Consumer Sentiment Tracking
• Brand Health KPIS (Brand momentum, Net Promoter Score, Spontaneous purchase intent, etc.)

KEY RELATIONSHIPS

• Hub: Digital team, BA team
• Regional: MENA teams
• Local Internal: Digital, eCommerce, Brand Comms, Omnichannel teams
• Local Externals: Agencies & Partners

KNOWLEDGE, SKILLS AND ABILITIES

• Cross-functional Marketing knowledge in sport and/or fashion/lifestyle categories (FMCG or sporting goods industry candidates preferred).
• Experience in Performance Marketing: Search Engine Marketing, Affiliate Marketing, Display, Programmatic Media and Paid Social Media Buying and Planning.
• Experience in web and app analytical tools: Google Analytics, Adobe analytics, Appsflyer
• Curious and passionate about eCommerce and Digital Marketing and the interaction of the different channels. Comfortable with the rapid evolution of (marketing) technology and excited to continue to develop and enhance knowledge, skills and experience. Experience with attribution modelling is a plus.
• Ability to handle complexity and remain mature, responsible and calm under pressure.
• Logical thinker, able to synthesize knowledge, data and experience to develop and communicate solid conclusions and recommendations.
• Strong (written and verbal) communication and interpersonal skills. Clear communicator that is collaborative and able to build strong relationships quickly.
• Strong time management, organizational, planning and prioritization skills. Diligence, attention to detail and a strong work ethic.
• Data driven, with experience in relevant web analytics platforms (e.g. Google Analytics & Adobe Analytics) with strong quantitative and qualitative analytical skills.
• Advanced computer skills, proven experience in Excel. REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS
• University degree in Marketing/Media and a proven previous experience (minimum 5 years) in either agency (Digital, eCommerce) or a client side Performance Marketing role.
• Fluency in English and Russian/Kazhak both spoken and written is mandatory.

Purpose & Overall Relevance for the Organization:

As Senior Manager, WHS Marketing Digital Retail Media, you will lead the marketing strategy for Amazon while ensuring alignment with the other WHS digital leads. This role is responsible for developing, optimizing, and managing RMN investments to drive brand awareness, traffic, and sell-through across digital platforms.

Reporting to the Director, Wholesale Marketing, you will partner with cross-functional teams to execute data-driven media strategies, ensuring alignment with commercial objectives while maximizing return on ad spend (ROAS). You will oversee content creation, media investments, performance tracking, and digital retail marketing activations to enhance consumer engagement and revenue growth.

This role requires a deep understanding of digital media, ecommerce, and paid media ecosystems, ensuring seamless execution across digital retail touchpoints.

Retail Media Strategy & Execution

• Develop and execute the Retail Media Network (RMN) strategy for Amazon, while sharing learnings across other established and emerging retail media platforms.
• Own the planning, execution, and reporting of digital media investments to drive adidas’ visibility, engagement, and conversion across digital retail.
• Ensure RMN activations are aligned with brand priorities, seasonal campaigns, and product launches.
• Partner with external Retail Media Networks, agencies, and digital publishers to ensure best-in-class execution.
• Stay ahead of evolving retailer digital ecosystems, shopper trends, and regional differences to identify opportunities for increased brand visibility and engagement.

Media & Content Activation

• Lead paid media and content marketing strategies within wholesale digital environments to drive consumer engagement.
• Oversee display, sponsored search, and programmatic media within RMN platforms, optimizing for cost efficiency and performance KPIs.
• Collaborate with Brand Communications and Digital Activation teams to ensure content is tailored for the Amazon brand store and retail media to drive conversion.
• Maintain a deep understanding of consumer behavior, media consumption trends, and emerging technologies to refine activation strategies.
• Evaluate global digital marketing tools for relevance in RMN activations and drive necessary market-specific adaptations to optimize impact.

Performance Measurement & Budget Optimization

• Own marketing strategy and budget for content, retail and RMN, ensuring efficient use of resources to maximize ROAS and marketing impact.
• Develop and maintain reporting frameworks to track campaign effectiveness, share of voice (SOV), and media efficiency across digital retail partners.
• Analyze retailer sales data, consumer insights, and digital KPIs to drive optimization strategies and refine targeting and investment decisions.
• Continually test, learn, and evolve digital marketing and paid media approaches based on performance data.
• Ensure RMN investments directly contribute to account-level sales performance and optimize activations to drive higher sell-through rates.

Cross-Functional Collaboration & Leadership

• Work closely with Sales and Merchandising teams to ensure cohesive go-to-market plans.
• Lead collaboration with wholesale partners' RMN teams, ensuring adidas' media strategy is fully optimized for retail conversion and brand growth.
• Partner with Finance and Business Development teams to ensure marketing investments drive measurable business impact.
• Manage direct reports and cross-functional teams, fostering a high-performance culture focused on digital marketing excellence.

Key Relationships

• Amazon Retail and Media teams
• WHS digital leads – Aligning best practices
• Sales & Merchandising Teams – Align digital marketing strategies with sales goals and product priorities.
• Collaborate with Media, Brand Strategy, and Newsroom teams to ensure RMN activations align with adidas' broader brand storytelling and digital media approach.
• Finance & Business Development – Optimize budget planning and investment allocation to maximize return.
• Global & NAM Marketing Teams – Align RMN strategy with global brand objectives and retail initiatives.

Knowledge, Skills & Abilities

• Deep expertise in Retail Media Networks (RMNs), paid media, and ecommerce digital advertising.
• Proven ability to optimize retail media investments and drive measurable growth through paid media.
• Strong understanding of data-driven decision-making, analytics, and media reporting.
• Experience managing large go to market calendars and budgets to drive ROI
• Excellent cross-functional collaboration skills with the ability to influence across teams and external partners.
• Strong project management skills with the ability to execute complex digital marketing campaigns.
• Highly adaptable and comfortable working in a fast-paced, test-and-learn environment.

Requisite Education & Experience

• Bachelor’s degree in Marketing, Business, Digital Media, or a related field.
• 5-7 years of experience in digital marketing, retail media, ecommerce, or paid media strategy.
• Proven track record of managing Retail Media Network (RMN) strategies across wholesale or ecommerce partners.
• Strong analytical skills with experience in media performance measurement, ROAS tracking, and KPI reporting.
• Previous experience in wholesale, consumer retail, or digital commerce preferred.
• Advanced Excel and media analytics platform proficiency.

• Equivalent combination of education and/or experience may be substituted for degree

• adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.
• adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life andAD&Dinsurance, which can be supplemented with employee-paid coverage. Employeesare able toenroll in adidas’ 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including12 weeksof paid parental leave.
• Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, twelve paid holidays throughout the calendar year and Service Time Off during milestone years.
• At adidas we offer a Hybrid work policy which requires attendance in the office Monday through Thursday, with the flexibility to work remotely on Friday each week. For work requiring a high degree of collaboration or an in-person presentation, in-office attendance is required even on Friday. The working location of this position is Portland, Oregon.
• Though our teammates hail from all corners of the world, our working language is English.