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You will work closely with the Brand Marketing, Visual Merchandising, and Nike Direct and Marketplace business teams to create storytelling direction & guidelines for key seasonal initiatives. You will be responsible for understanding both the art and science of marketing; obsessing the business, consumer insights, and the creative ways we engage consumers with products, services, and experiences in store. As the, you will manage the relationship with brand marketingbringing your retail marketing expertise into the larger brand marketing strategies. You will partner closely with Digital and Social Marketing teams to assist in building the holistic seasonal brand plan and ensuring the right content is briefed to power the O2O consumer journey. You will work closely with Brand Creative and Retail Creative teams to build the vision for how thecome to life in-store. You will partner with Geo Brand and Retail Brand counterparts to ensure Global Retail Brand strategies serve their needs and to guide geo adoption, translations, and execution of the plan.
Who you will work withYou will report directly to theYou will be part of a team that collaborates daily with Global Brand Marketing, Retail Marketing Experience, Visual Merchandising, Retail Operations, and Geo teams- all with the goal to tell amazing brand stories, increase brand awareness, engagement and sales in the marketplace.
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