PayPal SD Global Enterprise Product Marketing 

United States, Ohio, Toledo 

776811865

About the Role

Reporting to the VP of B2B Marketing, this role will lead the development of messaging, positioning, and enablement for high-impact solutions including PayPal Checkout, platform APIs, BNPL, fraud, and advanced enterprise payment orchestration. You’ll work cross-functionally with Sales, Product, Partnerships, Events, and ABM to build pipeline and drive conversion across key verticals such as retail, travel, digital goods, and marketplaces.

You’ll be responsible for setting the GTM vision, refining our enterprise buyer strategy, and ensuring our product narratives resonate at the C-level, land in the right channels, and unlock enterprise growth globally.

Checkout & Platform GTM Leadership

• Own global GTM strategy for PayPal Checkout and platform products—including APIs, fraud solutions, dispute resolution, and advanced orchestration.

• Shape vertical-specific narratives tailored to enterprise segments (e.g., Retail, Travel, Marketplaces, Digital Goods) based on unique pain points, buyer dynamics, and product needs.

• Lead positioning and messaging that elevates PayPal from a payments vendor to a strategic platform partner for large enterprises.

Enterprise Buyer Strategy & Segmentation

• Define enterprise Ideal Customer Profiles (ICPs) and buying journeys with a focus on C-level, VP, and technical buyer personas.

• Partner with product and solutions teams to ensure modular, API-led positioning matches the technical sophistication of enterprise buyers.

• Create messaging frameworks and objection-handling strategies that arm Sales with evidence-based value propositions and differentiation.

Sales & Channel Enablement

• Lead development of enterprise sales toolkits including pitch decks, ROI calculators, solution briefs, playbooks, and demo scripts.

• Build structured sales enablement programs in partnership with enablement, including onboarding, continuous learning, and win/loss integration.

• Collaborate with Demandbase, Salesforce, and SalesOps to operationalize insights, personalize outreach, and strengthen sales campaigns.

ABM, Events, and C-Level Engagement

• Partner with ABM and Events teams to activate product narratives through 1:1 and 1:few plays, including industry-specific landing pages, webinars, and case studies.

• Drive thought leadership and executive-level messaging for C-level events, roundtables, and flagship customer moments.

• Align product marketing output with key demand gen tactics—including Demandbase targeting, executive dinners, sales outreach cadences, and industry events.

Cross-Functional Influence

• Operate as a bridge between Product, Sales, and Marketing, ensuring shared goals, crisp hand-offs, and clear customer feedback loops.

• Serve as the voice of the enterprise buyer in roadmap planning and pricing/packaging decisions.

• Track and communicate GTM performance metrics, iterating strategies to drive pipeline velocity and deal acceleration.

Required Experience & Skills

• 12+ years of experience in enterprise B2B product marketing, ideally in payments, platforms, or commerce tech.

• Deep experience launching and scaling checkout and/or platform APIs, and understanding of orchestration, fraud, and integration solutions.

• Strong knowledge of enterprise buying cycles, especially involving CFOs, CTOs, Heads of Payments, and eComm leads.

• Proven success in verticalized GTM strategy and sales enablement development.

• Expertise in ABM platforms (e.g., Demandbase), event strategy, and executive engagement.

• Exceptional storytelling, presentation, and stakeholder management skills.

• Global experience and the ability to operate across time zones, cultures, and regional nuances.

Travel Percent:

The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit .

The U.S. national annual pay range for this role is

$143400 to $285450

Our Benefits:

Any general requests for consideration of your skills, please

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