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SAP Data Intelligence Team Leader 
Hungary, Pécs 
467882661

24.04.2025

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You will play a key role in building a robust data engine, collaborating with marketing, sales, and operations teams to turn data into action — always with a focus on performance and scalability.

Responsibilities
  • Lead the Data Research and Commercial Intelligence team, ensuring high-quality strategic and operational deliverables.
  • Define processes, workflows, and frameworks for data collection, organization, and enrichment of company and contact information.
  • Oversee mapping of new markets and accounts aligned with our ICP (Ideal Customer Profile).
  • Ensure data quality and integrity in the CRM, supporting governance and standardization.
  • Develop strategies for segmentation, prioritization, and categorization of accounts and leads for marketing actions.
  • Collaborate with all teams involved in campaign planning to define lists and target audiences.
  • Monitor data and campaign KPIs, translating insights into strategic decisions and continuous improvements.
  • Manage data vendors and tools, including procurement, integration, and performance tracking.
  • Be the internal reference for data intelligence applied to demand generation.
  • Manage the dedicated budget for the area’s deliverables.

Mandatory:

  • Solid experience in data management, commercial intelligence, or demand generation in B2B companies;
  • Experience in team leadership and management of cross-functional projects;
  • Experience with CRM tools;
  • Analytical skills to turn data into actionable insights and campaign strategies;
  • Excellent verbal and written communication skills, with strong stakeholder management abilities;
  • Demonstrates all core management responsibilities: envision the future; build strong teams; develop people; manage performance;
  • Experience managing external vendors;
  • Strong organizational skills, ownership mindset, and focus on operational efficiency;
  • Intermediate or advanced English.

Nice to have:

  • Previous experience in tech, SaaS, or B2B consulting companies;
  • Knowledge of data tools such as ZoomInfo, Apollo, Lusha, Clearbit, among others;
  • Familiarity with marketing automation tools (e.g., Marketo, Eloqua);
  • Understanding of ABM (Account-Based Marketing) and data-driven strategies;
  • Intermediate Spanish.
Education Background
  • Industrial Engineering
  • Business Administration
  • Marketing
  • Statistics or Applied Mathematics
  • Computer Science / Information Systems
What We Offer
  • A collaborative, innovative, and results-driven environment;
  • High-impact projects in one of the world’s largest tech companies;
  • Flexible work model (remote/hybrid, as applicable);
  • Real opportunities for growth and ownership;
  • Access to modern CRM and market intelligence tools;
  • Interaction with global teams and continuous learning.

Key Responsibilities & Tasks

  • Summary of Global Customer, Competitive and Market Insights job family:
  • The Customer, Competitive and Markets Insights group (CMI) provides a clear single source of truth and actionable insights on our customers, competitors, and markets to deliver direct measurable impact on SAP’s customer success and accelerated growth. CMI operates according to 8 guiding principles:
  • Demonstrate a bias towards taking action and developing actionable insights
  • Act as a catalyst for data driven decision-making across SAP
  • Remain consistently customer-centric across all engagement and deliverables
  • Focus on deep, trusted, visible stakeholder engagement
  • Embrace collaboration across CMI domains as well as across other COE and insights teams
  • Display a smart balance between developing top quality work and swift responsiveness
  • Live out a mantra of innovation – readily embrace new approaches and tactics
  • Thrive in a culture of metrics and accountability


Core tasks include:

  • People Management - Manage a team dedicated to Competitive and Market Intelligence.
  • Market & Industry Analysis - Support analysis requests from CMI, corporate strategy, and the broader SAP community on the IT market in SAP's global geographies and key industry segments. This analysis may include competitor analysis, market segmentation, market sizing, IT trends, or macroeconomic insights.
  • Research & Analysis Special Projects - provide support for ad hoc research requests from board level executives and the broader SAP community. This support may include collecting and synthesizing external analyst research and preparing research reports for stakeholders.
  • CMI Research Hub Projects - support internal CMI projects to operationalize processes within the team. This may include activities like helping design templates for new deliverables or building and supporting internal IT tools (databases, Jive pages, etc).


Accountability:

  • Manages resources ensuring business critical & innovative results
  • Builds action plans and makes operational decisions on policies, tactics, resources critical to the function's business success to ensure delivery against strategy of the function or team
  • Accountable for annual goals established for team or department
  • Directs activities of a team or department of professionals and supports staff.
  • Tracks single budget line
  • Builds strategic partnerships with key decision makers in customer & partner organization
  • Demonstrates all management responsibilities:
  • Create the future; build a team; develop people; manage performance


Complexity:

  • Makes day-to-day decisions within or for a team or department.
  • Works collaboratively with direct reports.
  • Regularly applies expertise in day-to-day activities


Experience:

  • Sound professional experience
  • Deep managerial skills necessary for management responsibility


Communication:

  • Represents SAP to customers / partners
  • Encourages and develops team to cooperate and to freely express their opinions
  • Formulates clear objectives and strategies and work assignments
  • Communicates unpleasant messages in a timely and constructive manner to team
  • Listens openly and attentively to fully understand ideas and opinions within the team



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