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Apple Marketing Specialist United States, California 183203609
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- Master’s degree or foreign equivalent in Marketing or related field, and 3 years of experience in the job offered or related occupation.
- 3 years of experience with each of the following skills is required:
- Using the Google Ads platform expertly for SEM campaign upload and maintenance
- Using the Microsoft Ad Center platform expertly for SEM campaign upload and maintenance
- Using the Marin Software platform expertly for CPC bid management and daily optimization
- Excel and Tableau experience, including experience creating and maintaining a budget pacing document for a team
- SEM analysis experience, including providing insights and causal effects of optimization for stakeholder reporting i.e. CPA and spend fluctuations, CTR implications, and ad copy insights
- Experience in Paid Search best practices to maintain partnership and collaboration with Search partners i.e. Google, Microsoft, Yahoo, and Amazon
- Paid Search experience, including explaining and tailor strategy for optimal results for internal stakeholders
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