Red hat Marketing Automation Specialist 

United States, Massachusetts, Boston 

993825722

Primary job responsibilities

• Marketo is the email automation tool we are presently implementing. In this role, you will function as the Marketo implementation and utilization expert

• Our team will continue to leverage the existing instance of Eloqua to design and implement journey canvases that utilize dynamic content and action triggers until Marketo is fully implemented.

• Work with data scientist and digital strategists on contact/data segmentation for nurture lists

• Work with data scientist and digital strategists to implement brand best practices into email templates to support brand compliance

• Provide email metrics and insights for read-outs covering campaigns’ performance results, and deliver optimization recommendations and strategies to leadership and stakeholders

• Contribute to on-going marketing planning and optimization initiatives as related to email nurture across all identified audiences in support of identified OKRs

• Partner with marketing technology and operations teams to continue on-going optimization, contribute to the in-house email marketing expertise, and drive on-going success of the nurture experiences in support of the Partner Ecosystem goals

• Lead efficient meetings, explain data and technical details to non-technical audiences, and balance collaboration with getting-things-don e

Required skills

• 5+ years experience in Marketo implementation, campaign development and execution, and on-going optimization

• Eloqua experience is a plus, as we will utilize this platform until the Marketo implementation is complete in 1H25

• Knowledge of email marketing best practices and efficiencies

• Demonstrated ability to manage multiple projects at one time

• Knowledge of integration with other MarTech solutions stack tools is important to this role

• Knowledge of email/nurture analytics and reporting

• Ability to take initiative and be a resourceful, proactive, independent contributor, and cross-functional collaborator

• Ability to lead strategic and operational conversations to address evolving business requirements across stakehold ers

• Marketo certification is preferred

• HTML/CSS and Adobe experience is a plus

software solutions, using a community-powered approach to deliver reliable and high-performing Linux, hybrid cloud, container, and Kubernetes technologies. Red Hat helps customers integrate new and existing IT applications, develop cloud-native applications, standardize on our industry-leading operating system, and automate, secure, and manage complex environments. Award-winning support, training, and consulting services make Red Hat a trusted adviser to the Fortune 500. As a strategic partner to cloud providers, system integrators, application vendors, customers, and open source communities, Red Hat can help organizations prepare for the digital future.

The salary range for this position is $103,290.00 - $170,500.00. Actual offer will be based on your qualifications.

Pay Transparency

Red Hat (https://www.redhat.com/) is the world’s leading provider of enterprise open source (https://www.redhat.com/en/about/open-source) software solutions, using a community-powered approach to deliver high-performing Linux, cloud, container, and Kubernetes technologies. Spread across 40+ countries, our associates work flexibly across work environments, from in-office, to office-flex, to fully remote, depending on the requirements of their role. Red Hatters are encouraged to bring their best ideas, no matter their title or tenure. We're a leader in open source because of our open and inclusive environment. We hire creative, passionate people ready to contribute their ideas, help solve complex problems, and make an impact.

● Comprehensive medical, dental, and vision coverage

● Flexible Spending Account - healthcare and dependent care

● Health Savings Account - high deductible medical plan

● Retirement 401(k) with employer match

● Paid time off and holidays

● Paid parental leave plans for all new parents

● Leave benefits including disability, paid family medical leave, and paid military leave

Diversity, Equity & Inclusion at Red Hat

Red Hat’s culture is built on the open source principles of transparency, collaboration, and inclusion, where the best ideas can come from anywhere and anyone. When this is realized, it empowers people from diverse backgrounds, perspectives, and experiences to come together to share ideas, challenge the status quo, and drive innovation. Our aspiration is that everyone experiences this culture with equal opportunity and access, and that all voices are not only heard but also celebrated. We hope you will join our celebration, and we welcome and encourage applicants from all the beautiful dimensions of diversity that compose our global village.