Sisense Global Campaigns Field Marketing Manager 

Germany, Baden-Württemberg 

986849297

As the Global Campaigns and Field Marketing Manager, you will drive regional and global campaigns and field marketing strategies that contribute to building pipeline and driving growth . This role is highly visible and cross-functional, sitting at the intersection of marketing and sales at Sisense. You will be reporting to the Director of Growth Marketing and will work in a fast-paced, agile and collaborative marketing environment. You’ll partner closely with internal stakeholders across Sales including Account Development Representatives, Account Executives and Sales Engineers, while working lock-step with your marketing counterparts, creative teams, partners and external agencies to execute on the campaigns and field marketing programs.

As a Campaigns and Field Marketing Manager you will:

Drive strategy and execution for marketing campaigns

• Align closely with the sales team globally to understand sales goals and build programs to deliver on pipeline
• Develop global and regional field marketing programs to create 5x pipeline. Programs include ABM, webinars, content promotion, tradeshows, high-touch field events, social amplification and digital aircover
• Deploy various marketing tactics to drive field awareness and generate demand - email sequences, webinars, social, digital
• Involve partners in the pipeline generation campaigns and plan for joint partner marketing activities
• Keep consistent communications with AEs, SEs and ADRs for lead hand-off as well as feedback loop about programs
• Manage vendors to ensure the events and campaigns happen on time, within budget

Measure, analyze, and optimize campaign results

• Use data and analytics to measure and improve the performance of demand generation efforts
• Report on the success of demand generation campaigns, using metrics such as MQLs, first meetings, pipeline, and revenue
• Know conversion rate optimization principles, continually improve landing pages, chatbot experience and ads
• Understand each channels impact on revenue, what’s driving success and what are the projected outcomes for the next quarters

Lead content efforts to support field campaigns

• Collaborate with content and product marketing teams to create content for campaigns, events, webinars and other field programs
• Work with content team to create copy for landing pages, ads and emails
• Understand ICP pain points and popular topics to ideate content

Manage campaign backend set up

• Work with SalesOps and MarOps on proper lead scoring and campaign set up in Marketo and SFDC
• Track lead follow up progress so that no leads are sitting untouched
• Create clear campaign briefs, manage timelines, track budget and keep the key stakeholders up-to-date about the progress or changes

Requirements:

• B2B SaaS experience, startup culture mindset and strong understanding of growth marketing principles with a track record of driving customer acquisition and revenue growth.
• A strong pulse on what good events and campaigns look like, and how to achieve it
• Being creative. The capacity to think outside the box and create engaging campaigns that capture attention in a crowded market.
• Ability to interpret data, derive insights, and make data-driven decisions to optimize campaign performance
• 5-7 years in digital marketing, growth marketing, field/channel, demand generation, or events marketing experience
• Proven track record of delivering pipeline updates to the sales team
• Experience with Marketo / HubSpot, and SFDC
• Organized, able to manage multiple projects in a fast-paced environment
• Strong writing and verbal communication skills
• Able to work with global teams and support global markets
• Can-do-attitude: highly motivated, self-starter who can quickly adapt in a dynamic work environment
• Willing to travel