Wiz is seeking a Field Marketing Manager to lead demand generation, account-based marketing (ABM), and partner marketing initiatives across the DACH region. You’ll work closely with regional and global Marketing, Partner, Sales, and Product teams to design and execute strategies that resonate with key audiences, strengthen partner collaboration, and accelerate go-to-market efforts. This role requires expertise in ABM and partner marketing, alongside the ability to execute integrated marketing campaigns that drive measurable results.
WHAT YOU’LL DO
• Field Marketing Execution: Develop and execute integrated field marketing plans tailored to the DACH market, incorporating account-based marketing strategies, partner initiatives, and sales motions to drive brand visibility and pipeline growth.
• ABM Campaigns: Collaborate with cross-functional teams to build and execute targeted ABM campaigns that engage key accounts, align with sales strategies, and drive high-value opportunities.
• Partner Marketing: Work closely with strategic partners to develop joint marketing plans, co-branded campaigns, and enablement programs that maximize partner-driven opportunities.
• Event Management: Lead the planning and execution of field marketing activities, including trade shows, conferences, webinars, and partner events, ensuring flawless delivery and measurable outcomes.
• Sales Enablement: Create and deliver marketing assets, campaigns, and resources that empower the sales team to effectively engage prospects and close deals.
• Lead Generation: Partner with global campaigns, digital, and customer marketing teams to develop demand-generation strategies that drive qualified leads and pipeline acceleration.
• Market Insights: Analyze market trends, customer data, and competitive insights to inform and optimize marketing strategies for the DACH region.
• Brand Enablement: Act as a brand ambassador for Wiz, building relationships with industry influencers, partners, and customers, while ensuring brand consistency in all field activities.
WHAT YOU’LL BRING
• Experience: 5+ years of field marketing experience, preferably in B2B tech or cybersecurity, with demonstrated expertise in ABM and partner marketing strategies.
• Communication Skills: Excellent written and verbal communication skills, with a strong ability to collaborate across functions and build relationships with stakeholders.
• Event Expertise: Proven track record of planning, executing, and measuring the success of both in-person and virtual events.
• Demand Generation: Deep understanding of demand generation, lead nurturing, and account-based marketing strategies.
• Technical Proficiency: Experience with CRM tools (e.g., Salesforce) and marketing automation platforms (e.g., Marketo), with strong analytical skills to track and report on campaign performance.
• Mindset: Thrive in a fast-paced, high-growth startup environment with a hands-on, problem-solving approach to challenges.
