Citi Group Marketing Sr Supervisor 

Mexico, Mexico City 

986199770

• Coordinate digital campaigns of the different users of social networks for the. Coordinate communication and marketing campaigns, promotions and acquisition among others (Strategy, Administration, Media Plan and Results). Coordinate the monitoring of the activities of the competition/of the social media market with the agencies and the Market Research team. Coordination of the content and media plans for the social platforms, as well as its monitoring and optimization in real time, vs. scope and frequency strategies. Application of communication and social network posting manuals. Weekly communication and posting calendar for each channel or medium. Coordinate functional tasks assigned to internal and external teams. Attention to the users and correct application of campaign briefs. Ensure that different areas of the Bank have sufficient information and Frequently Asked Questions, such as support for communication and promotions campaigns. Analyze the results and generate reports and improvement proposals for the campaigns. Registration and control of videos in the YouTube channel. Coordination of calendars, priorities of content and campaigns within the social platforms.
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.

• 2-5 years relevant experience
• Communication, Teamwork, Flexibility and Empathy, Work under pressure, Administration and Project Monitoring. Knowledge / Level of specific knowledge of the position (normative, technological, administrative): Digital Marketing, Media, Digital and Social Platforms, Advertising and Interactive Marketing, Promotions, Digital Media and Social Platforms, Interpretation and analysis of statistics
• Excellent digital marketing competence across search, display, paid media and measurement.

• Bachelors/University degree or equivalent experience

Key Responsibilities:

• Campaign Strategy & Execution:

• Develop and execute marketing campaigns to promote the adoption of digital platforms and tools.

• Identify target audiences and craft messaging that resonates with their needs and behaviors.

• Collaborate with internal teams to align campaigns with business goals and product offerings.

• Performance Analysis:

• Monitor, analyze, and report on campaign performance metrics (e.g., adoption rates, user engagement, and retention).

• Use data-driven insights to optimize strategies and improve outcomes.

• Partner with product, customer support, and IT teams to ensure a seamless digital experience for users.

• Work with design and content teams to create compelling materials for email, social media, and off media.

• Customer-Centric Approach:

• Understand customer pain points, motivations, and barriers to digital adoption.

• Design strategies to address these challenges through education, incentives, or awareness campaigns.

• Team Leadership:

• Collaborate with external agencies to deliver high-quality and timely campaign execution.

• Provide mentorship and support to team members as needed.

• Budget Management:

• Manage the marketing budget effectively, ensuring ROI on all initiatives.

• Track expenditures and adjust campaigns as necessary to maximize efficiency.

Qualifications:

• Strong understanding of digital platforms, customer journey mapping, and user engagement strategies.

• Proven ability to analyze performance data and drive actionable insights.

• Excellent project management skills and ability to prioritize multiple tasks.

• Strong communication skills and experience working in cross-functional teams.

• Proficiency in tools such as Google Analytics, CRM platforms, and marketing automation software.

Time Type:

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