Citi Group Marketing Sr Supervisor 

Mexico, Mexico City 

803022522

• Coordinate digital campaigns of the different users of social networks for the. Coordinate communication and marketing campaigns, promotions and acquisition among others (Strategy, Administration, Media Plan and Results). Coordinate the monitoring of the activities of the competition/of the social media market with the agencies and the Market Research team. Coordination of the content and media plans for the social platforms, as well as its monitoring and optimization in real time, vs. scope and frequency strategies. Application of communication and social network posting manuals. Weekly communication and posting calendar for each channel or medium. Coordinate functional tasks assigned to internal and external teams. Attention to the users and correct application of campaign briefs. Ensure that different areas of the Bank have sufficient information and Frequently Asked Questions, such as support for communication and promotions campaigns. Analyze the results and generate reports and improvement proposals for the campaigns. Registration and control of videos in the YouTube channel. Coordination of calendars, priorities of content and campaigns within the social platforms.
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.

• 2-5 years relevant experience
• Communication, Teamwork, Flexibility and Empathy, Work under pressure, Administration and Project Monitoring. Knowledge / Level of specific knowledge of the position (normative, technological, administrative): Digital Marketing, Media, Digital and Social Platforms, Advertising and Interactive Marketing, Promotions, Digital Media and Social Platforms, Interpretation and analysis of statistics
• Excellent digital marketing competence across search, display, paid media and measurement.

• Bachelors/University degree or equivalent experience

Tasks

• Work with Marketing, Data and other teams to identify potential use cases, always keeping in mind an adequate way to measure them
• Ensure optimum set-up processes and practices are in place on marketing automation platforms to enable Marketing Teams to demonstrate and report contributions for campaigns and key activities
• Work with IT and other stakeholders to optimize the tech ecosystem that will integrate digital marketing campaigns activity with our systems to improve quality of information
• Partner with critical stakeholders to identify and operationalize customer data, predictive models and campaign results through digital marketing campaigns
• Keep up to date with the latest best practices and integrations on CRM and lifecycle marketing
• Support developing a best-in-class CRM strategy to personalize tactics across channels, maximizing financial, customer and operational impact

Requirements

• Strong skills developing marketing automation strategies in B2C with differentiated understanding of KPIs and engagement tactics for each segment
• Good understanding and continuously developing best-practice knowledge of the email, mobile push, in-app notifications, SMS channels and associated landing pages
• Experience in implementation, and use of, marketing automation – nice to have Salesforce Marketing Cloud
• Robust knowledge of customer journey mapping, personalized email & mobile communication strategies, customer retention and loyalty tactics, audience segmentation, complex workflow building
• Desirable experience working across all aspects of digital strategy, campaigns, automation and marketing operations in a large organization
• Have a passion for what marketing automation can achieve for business. You combine this with solid knowledge of data driven marketing, continuous optimization, A/B testing and results analysis
• Ability to work in multiple projects, challenges and meet tight deadlines required
• Keep up to date of the newest trends, innovations, and technologies in the online advertising and marketing automation industries

Time Type:

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