This role requires a self-driven and solutions-oriented innovator to design marketing automation flows and launch multi-channel customer communications for Apple services.
In addition, the Growth Operations Manager will support innovation and learning through the following:
- Optimize performance through A/B testing to drive incremental growth and overall program improvement. Monitor campaign performance for operational integrity and identify and communicate issues to internal teams.
- Identify key opportunities for innovation in campaign performance, operational efficiency, processes, and product tooling.
- Build a knowledge portal of best practices and playbooks that serve as a reference and training resource.
6+ years of lifecycle marketing experience building and launching acquisition and engagement initiatives
Technical proficiency in building automation flows with CRM or ESP platforms such as Salesforce Marketing Cloud, Braze, Oracle Responsys
Proven experience with logical reasoning and critical thinking
Experience using SQL to target customers through customer segmentation
Bachelor’s degree or equivalent education
Willingness to take action, be resourceful, cut through ambiguity, and remove roadblocks
Experience driving excellence to deliver projects with high attention to detail and quality
Ability to think clearly with a strategic mindset when making decisions for any situation
Teammate mentality with strong consideration for impact on team members
Effective and persuasive communication skills in all mediums to gain support, with the ability to clearly articulate ideas across disciplines
Experience managing a robust schedule of campaigns, in both complexity and volume, while effectively prioritizing and communicating with key stakeholders
Experience managing others in either direct or indirect means
A passion for Apple products and services and a deep familiarity with the Apple ecosystem of services and hardware (Mac OS, iOS, Apple Music, iTunes, App Store, Books, Podcasts, Apple Pay, Apple TV, Apple News, Apple Fitness+, Apple One, etc.)
Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.