Microsoft Channel Marketing Lead Surface SMB Small Medium Business 

Taiwan, Taoyuan City 

979448211

In this role, you will lead the go-to-market strategy and execution for Surface in the SMB segment, aligning global priorities with local market insights. You will play a pivotal role in expanding Microsoft Surface business into the Small and Medium Business segment through retail channels. You’ll develop and execute how Surface will come to life in the SMB channel in order to drive awareness, consideration, and conversion through our partner ecosystem. You’ll collaborate across marketing, sales, and partner teams to deliver impactful experiences tailored to SMB needs.
This role is based in Redmond, Washington.

Required/Minimum Qualifications

• Bachelor’s degree in Business, Marketing, Communications, or related field AND 4+ years’ experience in digital, channel, or partner marketing OR equivalent experience.
• 2-3+ years of experience in SMB/B2B marketing, partner/channel marketing, or Consumer marketing.

Preferred Qualifications

• 3–5+ years of experience in SMB marketing, partner/channel marketing, or B2B marketing.
• Digital Marketing experience, both in designing online experiences and in building and executing integrated marketing plans with measurable business impact.
• Experience working with or through partners to reach SMB audiences.
• Understanding of the SMB customer journey and decision-making process.
• Ability to partner and scale programs across cross-functional teams
• Ability to manage ambiguity, prioritize effectively, and drive results in a fast-paced environment.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:

Microsoft will accept applications for the role until July 25th 2025.

SMB Strategy

• Develop and execute SMB-specific marketing strategies across digital and retail partner channels, ensuring alignment with direct channel.
• Define and segment SMB audiences and design customer journeys that reflect the unique buying behaviors of SMBs, optimizing for conversion and partner engagement.
• Partner with Commercial Business Group and Product Marketing teams to define the SMB value proposition and key messaging framework, and ensure consistent and impactful pull-through across all relevant retail marketing executions.
• Activate digital sales motions through asset development, content syndication, co-marketing with partners and drive market implementation
• Champion SMB voice across the organization, ensuring their unique needs are embedded in content strategy, product positioning, content and campaigns.

Partner and SMB Marketing Execution

• Partner with the Commercial team to develop scalable solutions, including localization of Surface assets and campaigns for SMB relevance, ensuring alignment with partner capabilities and market dynamics to allow for ease of field landing.
• Build and manage a marketing calendar that reflects key SMB buying cycles, product launches, and seasonal opportunities ensuring key deliverables are met.
• Collaborate with Product Marketing, Commercial Business Group, Partner Marketing and Sales to deliver engaging digital experiences and campaigns that drive pipeline and revenue.

Execution Excellence

• Track and report on asset performance, partner engagement, and ROI using analytics and insights.
• Ensure brand consistency and message clarity across all SMB marketing touchpoints, partnering with Consumer leads to ensure alignment as well on key product points.
• Engage Surface channel marketing community to drive readiness and clarity on execution, and to share best practices and scale impact.
• Continuously optimize assets & investments based on feedback, performance data, and market trends.
• Stay ahead of market trends, bringing innovative approaches to enhance the SMB customer experience and retail partner execution.