Citi Group Head Services Marketing Capabilities - C15 NEW YORK 

United States, New York, New York 

978447425

Role and Responsibilities include, but are not limited to:

• Define and drive the strategic agenda for the Services Marketing organization’s MarTech roadmap, mobilizing key partners across the end-to-end ecosystem inclusive of near term & long-term priorities for critical domains e.g. campaign management & workflow, content management, channel management & delivery, audience management, etc.
• Design and deliver prioritized MarTech stack capabilities and infrastructure strategies roadmap for the e Services Marketing organization aligned with the Services business priorities, the initiatives of the Marketing Innovation and Content team within the centralized Marketing and Content organization, and firm-wide policies, and global regulations.
• They must also be able to secure necessary resources and processes to successfully deliver on plan. Responsible to deliver Adobe content stack, enabling dynamic, personalized digital content, and testing capabilities. In addition, build next generation offer management infrastructure to enable real-time, always on, customer level promotional offers.

• Responsible for managing the oversight of the marketing platform capabilities and infrastructure that spans traditional and non-digital marketing needs.

• Track and manage the multi-year and multi million investment for MarTech Book of Work.
• Ensure the proper control and operational models are designed, socialized and adopted upon migration to new capabilities and establish automated reporting and analytics to deliver robust insights on transformation KPIs
• Appropriately assess risk when business decisions are made, demonstrating consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.

Skills and Competencies

• 15+ years of experience with leading digital transformation and integration of MarTech projects including Seismic, Workfront, Adobe AEM, Offer management tools, Pega, Salesforce marketing cloud, etc.
• 8-10+ years of managerial experience with high performing Marketing Technology solution teams
• Experience with marketing technology architecture, backend systems, data dependencies, and front-end interfaces that are required to implement and execute digital marketing campaigns

• Analytical and conceptual thinker with ability to operate in “white space” with experience in both building strategy and executing it with demonstrable results and outcomes

• Customer-centric and tech-savvy product leader that has driven technical and operational teams to solutions that focus on delivering outstanding experiences supported by agile and efficient operational processes.
• Executive leadership skills and demonstrated success in conveying complex concepts, solutions, and relevant business impacts to leadership audiences to gain support and sponsorship for projects.
• Strong interpersonal skills and demonstrated success in building collaborative relationships with the ability to influence the development and execution of key strategies/initiatives
• Expert knowledge of the industry and direct competitors' products/services to drive to the commercial objectives of the business, as well as thorough understanding of strategic direction of the function within the business

• Act as a change management champion, educating the greater marketing organization on how to leverage new capabilities to drive their strategy.

• Bachelor’s/University degree, Master’s degree preferred

Anticipated Posting Close Date: