Our ideal candidate for this role will have the following:
- Bachelor’s degree in Marketing, Business Administration, or a related field (or equivalent experience)
- 7+ years of regional, field marketing and/or account management/marketing experience in enterprise software, B2B SaaS, or technology companies
- Proven team leadership skills with previous experience managing remote teams and a demonstrated ability to hire, coach, and mentor high-performing marketing professionals
- Expertise in integrated marketing strategies, including ABM, demand generation, event marketing, and content marketing
- Strong proficiency with CRM and Marketing Automation systems (e.g., Salesforce, Eloqua, Jira, Terminus, or similar)
- Exceptional analytical skills and a history of data-driven decision-making, with proven experience measuring ROI and showing results for marketing programs
- Experience working cross-functionally with sales, customer success, demand generation, and product teams to design campaigns and drive outcomes
- Executional excellence with a consistent ability to deliver on time, within budget, and aligned to organizational priorities
- Exceptional written and verbal communication skills with a history of delivering compelling presentations to senior executives and stakeholders
- A strategic thinker who can balance broader company priorities with tactical execution, while adapting to changing circumstances with agility
- High energy, creativity, and a positive, can-do attitude with the ability to manage multiple complex initiatives simultaneously
- Familiarity with developer marketing (preferred)
- Ability to travel up to 30-50% to domestic markets when travel resumes
Position Expectations:- Develop and lead South regional marketing plans: Design and execute robust, scalable regional marketing programs to support account-based strategies, pipeline acceleration, and revenue growth; Programs include regional in-person/virtual events, webinars, digital experimentation, content development, customer enablement, and strategic partnerships
- Partner with cross-functional stakeholders:
- Collaborate with ABM, demand generation, partner marketing, and sales teams to build cohesive strategic plans that align with broader marketing objectives
- Serve as a trusted partner to AMER sales leadership by creating targeted initiatives that address regional challenges and sales priorities
- Lead the South Regional Marketing Team:
- Manage, mentor, and empower a team of marketing professionals to deliver business results and grow their careers
- Provide hiring input and develop onboarding plans to build a high-caliber marketing team that brings innovative ideas to market
- Foster a culture of collaboration, accountability, and transparency across teams
- Drive strategic initiatives: Develop strategies to support the adoption and expansion of MongoDB across key accounts and personas, from developers to the C-suite, within specific verticals or regions
- Leverage data-driven insights: Use analytics and market research to identify opportunities, measure program effectiveness, and optimize activities for maximum ROI
- Ensure alignment across marketing programs: Partner with the ABM Center of Excellence (CoE) to create account-based marketing strategies that integrate with the regional marketing plans and objectives
- Oversee flagship events and sponsorships that fall within the South region: Work with the strategic events team on large-scale programs, including MongoDB.locals and AWS re:Invent, while ensuring proper alignment with regional initiatives
- Communicate across the organization: Regularly share plans, performance metrics, and program results with cross-functional stakeholders and senior leadership
- Manage the South marketing budget: Ensure spending aligns with goals and track performance against key business objectives
Success Measures:The Lead, Regional Marketing (South) will be successful in this role when they can execute the following strategic tasks/responsibilities:
- In 3 months:
- Build relationships with your team, manager, and cross-functional stakeholders
- Understand AMER enterprise marketing goals and how to review success metrics effectively
- Analyze regional campaign performance across the marketing funnel to identify areas for improvement
- Inspect and continue to roll out clear objectives and actionable strategies for your team
- In 6 months:
- Recommend new processes and scalable regional marketing campaigns to support pipeline growth
- Position yourself as a trusted partner to sales and marketing leadership
- In 12 months:
- Deliver strategic, scalable ABM programs that showcase measurable results
- Revamp processes, improve communications, and develop detailed documentation and reporting for all programs
- Leverage your insights to influence the future of programming and marketing strategies within the South AMER region
- Ensure outstanding ROI on regional marketing initiatives that directly impact the company’s revenue growth