Purpose & Overall Relevance for the Organization:
As an experienced and strategic Senior Design Director of Apparel Product Design, you will play a pivotal role in shaping the design trajectory for our apparel products. This position entails developing and guiding cutting-edge creative solutions for product concepts and categories (business units), ensuring the establishment of a highly relevant, desirable, and distinctive adidas brand image, spanning from the initial presentation to the consumer-facing stage. Exploring future expressions of brand through industry shaping edge projects that connect with consumers at spear. This leadership role requires a creative and dynamic individual with a proven track record in apparel design, trend forecasting, and effective team management, capable of leading the internal creative team to achieve world-class results.
Key Responsibilities:
- Actively participate in Product Design first line as expert within Apparel Design.
- Spearhead the strategic development of Creative initiatives for multiple concepts or categories (business units), spanning various apparel product types across all genders and age groups.
- Formulate innovative concepts and creative strategies that align with the objectives of the category, concept, and brief. If needed craft brief based on information available.
- Collaborate closely with the Product Design team in the Business Units and Innovation to ensure a comprehensive and cohesive storytelling approach.
- Engage with cross-functional team members to maintain a consumer- and brand-centric focus throughout the creative process.
- Establish priorities for the team, both creatively and assignment-related.
- Lead the flawless execution of creative strategies, ensuring end-to-end creative excellence from sell-in to sellout (consumer-facing).
- Direct a diverse array of creative resources, including agencies, freelancers, developer, pattern maker, factories, external suppliers etc., to ensure a holistic and exceptional creative output.
- Review and approve production stages of creative execution.
- Optimize outcomes within specified budget and timeframes.
- Actively participate in crafting annual and long-term Creative Direction strategies.
- Present and communicate creative solutions with clarity, effectively selling ideas to a diverse range of stakeholders.
- Identify opportunities for improvement and change, initiating proposals and projects independently.
- Proactively seek out new Design resources capable of delivering world-class results.
- Lead highly creative and effective team through creation process
- Asses, manage and develop individual team members based on adidas leadership framework
Key Relationships:
- Innovation Design
- 3D & technical pattern team
- Design Directors, Creative Directors
- Product Designers
- Product Teams
- Global Operations
- Makerlab, Atelier teams
- External Agencies and Art/Creative Directors
- External Creative Resources
Knowledge, Skills and Abilities:
- IT skills: Excel, Word, PowerPoint: advanced /Outlook
- Design apps: expert (Adobe Creative Suite)
- Strong visual and verbal skills with the ability to create impactful/exciting visuals
- Proven experience with the entire design process (project scope and time planning, design steps, production/execution of design solution in factory/at supplier)
- Excellent leadership, communication, and interpersonal skills.
- Ability to think strategically and translate ideas into actionable plans.
- Design leadership and team management experience incl. developing internal talent, fostering a creative and inclusive working environment
- Language: English: excellent
- Another European language: fluent
Requisite Education and Experience / Minimum Qualifications:
- Under-graduate level Design education or combination thereof
- Solid education and advanced experience in the creative development of Apparel Design
- At least 10+ years experience in Sporting Goods/Fashion Industry or Design on managerial level
- 5+ years personnel management experience
- Passion for adidas and it’s mission
- Passion forSsports, Culture, Design