Samsung Regional Marketing Specialist 

Singapore, Singapore 

95668945

Role and Responsibilities

• Work closely with business leaders and product managers to develop marketing plans that align with global marketing directions and brand guidelines
• Own and manage SEAO AC (Air Con) marketing budget and project procurement process
• Liaise closely with Suwon office to ensure that all marketing assets created are cascaded down to subsidiaries for localization and implementation
• Consolidate all Suwon office and SEAO office developed AC marketing assets and maintain an up-to-date library to easy assess
• Create compelling marketing materials such as digital assets, brochures, flyers, use cases etc, adhering to Samsung’s brand guidelines (More focus will be on B2B)
• Support subsidiaries in local marketing plan implementation
• Stay updated on competitors’ marketing activities and conduct regular analysis and reviewing brand, competition and trends to enhance brand equity
• Track the performance of marketing campaigns and share best practices with the subsidiaries
• Collaborate with cross-functional teams to develop integrated marketing campaigns that effectively communicate our brand message
• Continuously explore new marketing techniques and technologies to stay ahead in the competitive B2C & B2B landscape

Management of external vendors, e.g. creative agencies, vendors

Skills & Qualifications

• Bachelor degree in Marketing, Business Administration or a related field

• 5+ years’ experience in marketing in either B2C or B2B markets. Experience in both is a plus
• Excellent communication skills to collaborate with cross-functional teams and external vendors. Experience in vendor management is a plus
• Creative thinking abilities to develop innovative marketing campaigns
• Understanding of branding principles and ability to adhere to brand guidelines
• Ability to manage budgets and track campaign performance metrics
• Strong interpersonal skills and ability to establish strong relationships with local sales organizations and stakeholders
• Agility and resilience to navigate and influence within a Samsung matrix environment at a local, regional and global level
• Excellent verbal and written communication skills in English
• Occasional travel within Southeast Asia & Oceania and to Suwon office in South Korea