Set up A/B tests (including inception, % test vs. control recommendations and scaling gates/plans)
Lead insight executions and ensure timely agile delivery of strategic recommendations for stakeholder planning and road-mapping
Provide analytical monitoring, suggestions, and guidance for digital team including KPIs and success metrics for individual tests, projects, and recommendations around decisions based on deep data analysis within all unique segments
Deliver measurement recommendations, solution design, and technical specifications for digital analytics tracking based on a detailed understanding of the stakeholder’s needs and business questions.
Partner with, guide, and educate team members for self-service data and analytics needs to create a data-savvy culture.
Create standard reporting, dashboards, and metrics so that everybody is telling the same story with confidence, accuracy, and alignment.
Knowledge of modern privacy guidelines pertaining to data. Specific knowledge of cookies, acceptance, and anonymous data collection.
Consistently monitor, design best practices for processes and communicate the release insights for functional issues events and real business impacts.
Develop insightful live-dashboards and reports, tracking performance across web platform/sales funnel, to promote data-driven understanding, commitment, decision-making, and conversion optimization
Consult, present, and educate teams on the best practices and use cases specific to the vertical and key business requirements to promote the digital transformation and evolution of a sustainable high volume and agile product environment