The Difference You Will Make:
This role is based in South Korea.
A Typical Day:
- Develop growth plans for current and prospective users in each market; collaborate across functions to create an integrated roadmap, budgeting, and measurement plans that deliver on the strategy.
- Partner with the Airbnb global campaign team, internal creative and other external agency partners, ensuring optimal resourcing, timely briefings, contracts, payments and a deep understanding of the brand and business opportunities, challenges and plan.
- In partnership with other marketing stakeholders, develop and deliver the APAC marketing strategy, balancing alignment with global strategy and regional opportunities.
- Be the relentless advocate for localization across Korea; ensure all marketing activities feel local and personal; articulate market nuances for teams less familiar with the region.
- End to end execution and monitoring across all global and local marketing efforts and campaign activity.
Your Expertise:
- 12+ years minimum experience in a marketing role, preferably at a fast paced startup or technology company
- Experience working across Korea and ideally APAC
- Creative and analytical thinker with proven ability to champion world class creative marketing programs that deliver results
- An integrated marketing mindset with experience in amplifying campaigns across paid, owned and earned channels
- Solid business acumen to understand key business and consumer levers that unlock growth
- Experience managing agencies, and multinational teams internally
- Solid knowledge of finance and accounting; ability to manage budgets including forecasting, actualizing and accruing
- Willingness to regularly travel internationally
- Record of success in leading teams, measurement of ROI, and accountability for results
- Ability to thrive in a fast-paced startup environment
- Outstanding communication and presentation skills; able to articulate a vision, strategy and idea clearly and succinctly
- The ability to work at both strategic and tactical levels
- Fluent in English and Korean (written and verbal)
- Appreciation for design and a passion for Airbnb