US Bank Customer Communications Campaign Specialist 

United Kingdom, England, London 

941302579

Key Responsibilities

• Content Creation and Copywriting :
  • Write clear, engaging and customer- centric copy using plain English for marketing and compliance communications across multiple channels.
  • Develop messaging that aligns with communication objectives and resonates with target audiences.
  • Produce creative subject lines and calls-to-action that drive engagement
  • Proofread and edit content to ensure accuracy, consistency, and adherence to brand guidelines.
  • Manage translation requests to ensure messaging resonates across diverse audiences.

• Campaign Management :
  • Own the delivery of customer communications from conception to execution, ensuring alignment with business objectives
  • Develop and execute customer communications within specified deadlines and critical success factors.
  • Oversee end-to-end process including briefing, stakeholder liaison, content creation, deployment, and performance reporting.

• Compliance and Process Management :
  • Knowledgeable on regulatory requirements as it pertains to B2B communications – e.g Customer Duty in UK
  • Ensure all communications receive necessary internal approvals, including Legal and Compliance teams.
  • Maintain audit-compliant processes and keep documentation organized in shared platforms.

• Stakeholder Collaboration :
  • Working with key team members to prioritise campaigns against critical success factors.
  • Build strong relationships with stakeholders across all levels of the business.

• Performance and Optimization :
  • Leverage analytics to monitor communication performance and optimize future campaigns.
  • Stay updated on market trends and propose innovative ideas to enhance campaigns.

Required Skills and Experience

• Minimum of 6 years’ experience in customer communications, preferably in a business-to-business (B2B) environment within financial services or a regulated industry. Experience in payment services, a plus.
• Comprehensive understanding of the regulatory framework (e.g. UK & Ireland-specific regulations) for marketing activities.
• Expertise in using digital email marketing platforms, ideally Marketing Cloud or Pardot is desirable.
• Exceptional creative and copywriting skills, with the ability to produce compelling content that aligns with brand tone and messaging.
• Outstanding attention to detail and organizational skills.
• A proactive attitude, with the ability to work independently and take ownership of key deliverables.
• Effective interpersonal and diplomatic skills, enabling collaboration across complex, multi-stakeholder environments.
• A positive, flexible mindset and a willingness to take on tasks at all levels, including administrative duties.
• Demonstrable experience in proofreading, managing translations, and maintaining organized documentation for audits.

This job description is a summary of the typical functions of the role, not an exhaustive or comprehensive list of possible role responsibilities, tasks and duties and is subject to review.

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