IBM IBM SPGI Brand Social Communications Leader 

Spain, Community of Madrid, Madrid 

940718976

IBM is seeking a motivated and experienced Communications professional to lead its Brand, Communications and Social team across Spain, Portugal, Greece and Israel.
Based in Madrid, you will lead a team of talented professionals to build and protect IBM’s reputation while driving increased market awareness.
You will work directly with business executives as a trusted strategic advisor an with the wider community of IBMers. You will collaborate with multiple and diverse internal and external stakeholders including clients, partners subject matter experts, business leaders, journalists, influencers and employees to tell the IBM story.
Core responsibilities include:
• Leading the team for brand, social and communications activities in Spain, Portugal, Greece and Israel. Inspiring and developing new and experienced talent.
• Coordinating across IBM business units, as well as with outside agencies, to develop and execute communications strategies, activities and plans.
• Working hand-in-hand with spokespeople and subject matter experts to gather stories and information that support external positioning, as well as internal engagement and pride.
• Taking a data driven approach to analyze audiences, engagement and results to understand strategic positioning, key messages and impact of activities. Evolving activities and tactics where needed.

Required Technical and Professional Expertise

•Over 10 years communications experience in Spain. Experience in Portugal, Greece and Israel is highly valued.
•Significant experience and proven results in a communications leadership position, ideally within the tech industry. Agency or in-house.
•Ability to operate and communicate in complex, multistakeholder, and multicultural environments – which takes effective collaboration with peers at the country, regional, and global levels.
•Creative, clear strategic thinker and storyteller with strong research, writing and editing skills in English and Spanish. The ability to translate core ideas into a wide range of relevant, compelling communications, including speeches, visual presentations, digital assets, etc.
•Knowledgeable about broader internal and external communications trends and how different mediums are evolving.
•Solid and proven relationship with major SPGI media and journalists

Preferred Technical and Professional Expertise

Positive can-do attitude with creativity and judgement when clearing obstacles; innovation around solutions; perseverance to fast-fail and see it through success.
•Self-starter, preemptively identifying and handling risks, raising issues when needed to remove blockers.
•Adept at collaborating and working well with people across the organization and able to build cross-disciplinary networks of SMEs to contribute detailed content and expertise as needed for effective communications.
•Strong executive presence and business acumen with the ability to ‘take a seat at the table’ with senior business leaders to provide advice and counsel and articulate an informed point-of-view.
•Track record of successfully delivering quality content consistently, ethically, professionally and on time (in the face of demanding deadlines), while always demonstrating discretion and maintaining confidentiality.