Boston Scientific Cardiac Diagnostics Sales Representative - Columbus OH 

United States, Ohio, Zanesville 

927629863

Your responsibilities will include:

• On-Page SEO Strategy: Collaborate with digital marketing and brand teams to integrate SEO best practices across global web properties and content ecosystems Develop and implement comprehensive on-page SEO strategies to improve website rankings and user engagement.

• Keyword Research & Optimization: Conduct keyword research, content optimization, competitive benchmarking, and performance audits to boost organic search visibility.

• Site Structure & Technical SEO: Collaborate with developers and web designers to ensure optimal site structure, internal linking, and URL structure. Conduct regular audits to identify technical SEO issues such as broken links, page speed issues, mobile responsiveness, and crawl errors.

• AI & AEO/GEO Optimization: Experiment with AI-powered search (ChatGPT, Copilot, Gemini) and Answer Engine Optimization (AEO)/Generative Engine Optimization (GEO) strategies to optimize future organic search performance. Partner with IT, legal, and compliance teams to ensure responsible AI integration.

• GenAI Content Strategy: Evaluate, pilot, and scale tools (e.g., Aprimo SmartActions, OpenAI, Copilot) to enhance content creation and optimization workflows.

• Content Governance: Champion structured content, taxonomy, and modular frameworks to enable reuse, discovery, and localization. Establish governance protocols to maintain quality and compliance of SEO- and AI-generated content.

• Analytics & Reporting: Create and maintain dashboards to track keyword performance, SEO quality, and GenAI impact. Collaborate with the Analytics team to streamline data workflows and dashboards.

• Partner with digital marketers of all experience levels to identify actionable SEO and GenAI insights; translate complex technical concepts into clear, accessible strategies that elevate content performance across channels.

• Define and report on new SEO and GenAi initiatives along with related KPIs.

Required qualifications:

• Bachelor’s degree or equivalent

• A minimum of 3 years of hands-on experience in SEO and content marketing.

• Strong knowledge of technical SEO, including site architecture, structured data/schema markup, hreflang, crawlability, Core Web Vitals, page speed optimization, and canonicalization.

• Proficiency with SEO tools such as Semrush, Ahrefs, Moz, Siteimprove, Screaming Frog, Google Search Console,Google Search Console,and Google Analytics.

• Experience working with developers and UX teams to implement SEO improvements and resolve technical issues.

• Demonstrated success in supporting or leading content strategies within regulated industries and for global audiences.

Preferred qualifications:

• Experience in medtech, healthcare, or life sciences industry.

• Familiarity with structured content, modular frameworks, or content modeling practices.

• Understanding of data privacy laws (e.g., GDPR, HIPAA) and their impact on SEO and content.

Compensation fornon-exempt (hourly), non-sales rolesmay also include variable compensation from time to time (e.g., any overtime and shift differential) and annual bonus target (subject to plan eligibility and other requirements).

Compensation forexempt, non-sales rolesmay also include variable compensation, i.e., annual bonus target and long-term incentives (subject to plan eligibility and other requirements).

For MA positions:It is unlawful to require or administer a lie detector test for employment. Violators are subject to criminal penalties and civil liability.

Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status. Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment. Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements. As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.