- Partner with the content planner to translate insights into actionable content recommendations and platform strategy.- Support paid media planning and evaluation by providing audience data, content performance trends, and campaign analysis.- Lead social listening efforts, surfacing relevant cultural conversations, creator trends, and brand mentions in real time.- Build and share regular insight reports with internal partners to foster learning and innovation.- Develop and maintain weekly and monthly performance reports across key social platforms, including organic and paid content.- Conduct competitor benchmarking and trend tracking to identify emerging behaviors, platform shifts, and creative best practices.