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Apple Social Media Content Planner & Writer 
China, Shanghai 
229646397

14.07.2025
- Craft concise, engaging, and on-brand copy that resonates with the platform audience and adapting global narratives to fit local context.- Lead ideation and copywriting for a range of formats — from short-form social posts to video scripts and campaign storytelling.- Manage multiple projects simultaneously with strong attention to detail, timelines, and quality control.- Stay informed across cultural trends, internet language, platform algorithm updates, and local user behaviours to guide content planning.
  • 2+ years of experience in content planning, copywriting, or editorial roles, ideally within consumer tech, lifestyle, or creative industries.
  • Deep understanding of China’s social media ecosystem and content aesthetics, especially among Gen Z audiences.
  • Bilingual in Chinese and English, with excellent written and verbal communication skills.
  • Proven experience in planning and writing high-performing social media content.
  • Experience working with cross-functional creative, PR, and production teams.
  • Bachelor’s degree or above in communications, journalism, marketing, cultural studies, or related fields.
  • Experience developing editorial content and short-form video content — from ideation to scripting and collaborating on storyboards with visual teams.
  • Strong conceptual thinking and editorial judgment with a sharp eye for visual storytelling and narrative structure.
  • Proven ability to manage multiple projects and deadlines while maintaining high creative standards.
  • Comfortable working cross-functionally in fast-moving, collaborative environments.
  • Passion for digital culture, social storytelling, and connecting with Gen Z audiences through meaningful content.
  • High professional standards, personal integrity, and the ability to operate with independence and accountability.