Essential Functions of the Job (Key responsibilities):
• Develop and execute comprehensive brand strategy, messaging, and tactical plans for current and future MPN indications.
• Lead all marketing activities for HCP and patient audiences including advertising, promotion, CRM, and non-personal promotion strategies.
• Collaborate with Sales leadership to align marketing and field execution and support sales enablement efforts.
• Drive brand performance by analyzing commercial insights and adjusting strategies to optimize impact.
• Shape lifecycle management plans and support new product planning in collaboration with global partners.
• Guide market forecasting, opportunity assessments, competitive intelligence, and target product profile development.
• Actively engage with external thought leaders and advocacy organizations to ensure diverse perspectives inform strategy.
• Partner cross-functionally to ensure regulatory-compliant marketing initiatives and coordinated launch execution.
• Lead, coach, and develop direct reports and cross-functional marketing contributors.
• Manage marketing budget and coordinate closely with Finance to optimize resource allocation.
Qualifications (Minimal acceptable level of education, work experience, and competency):
• Extensive experience in U.S. biopharmaceutical product marketing with demonstrated success in launch and in-line strategy.
• Oncology or hematology experience preferred; MPN experience a plus.
• Proven ability to lead cross-functional teams and external collaborations in a matrixed environment.
• Strong strategic thinking, communication, and execution capabilities.
• Experience in both upstream (new product planning/lifecycle) and downstream (in-line) marketing.
• Bachelor’s degree required; advanced degree (MBA, PharmD, or related) preferred.
Disclaimer: The above statements are intended to describe the general nature and level of work performed by employees assigned to this job. They are not intended to be an exhaustive list of all duties, responsibilities, and qualifications. Management reserves the right to change or modify such duties as required.
Learn more at:
During the process, you may be asked to respond to questions that will screen out your application if you do not meet certain objective criteria required by the job. You can learn more about this process .
