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IBM External Communications Specialist 
Australia, New South Wales, Sydney 
922682482

06.05.2024

Role & Responsibilities

Other Responsibilities will include;

  • Develop and strengthen relationships with key journalists across tech trades and tier one outlets.
  • Create and maintain a pipeline of inspiring story ideas; translating technical and business innovations into clear, compelling narratives.
  • Prepare and media train spokespeople.
  • Establish deep understanding of IBM’s priorities and offerings, market trends, the ecosystem, competitive landscape, and IBM’s points of differentiation and competitive advantage.

What skills will I need?

  • Curious thinker with a growth mindset
  • Leadership attributes
  • Creative and compelling storyteller.
  • Strong research, writing and editing skills and the ability to translate core ideas into relevant and digestible content.
  • Ability to apply IBM’s strategy, values and brand to shape perception and build external advocacy.
  • Adept at collaborating and working well with others across the organisation.
  • Able to build cross-disciplinary networks of subject matter experts to contribute detailed content and expertise as needed for effective communications.
  • Track record of successfully delivering quality content, ethically, professionally and on time in the face of demanding deadlines.
  • Knowledgeable about broader communications trends and how different mediums are evolving.


Required Technical and Professional Expertise

  • 5+ years of proven experience developing and delivering media relations programs in a corporate, government or agency setting.
  • Superb writing style including the ability to turn complex technical announcements into stories that highlight the critical role technology plays in all our lives.
  • English fluency
  • Significant experience building and advancing media strategies to support organisational business objectives.
  • A key understanding of the technology media landscape.


Preferred Technical and Professional Expertise

  • 5+ years of proven experience developing and delivering media relations programs in a corporate or agency setting.
  • Experience driving media engagement via social media platforms a plus.
  • Experience working in a complex multinational organisation with numerous internal stakeholders