Adidas ASSISTANT MANAGER MEDIA EFFECTIVENESS 

United States, California, San Diego 

921128532

Responsibilities

• Lead the delivery of media campaign effectiveness insights, ensuring timely analysis and impactful stakeholder engagement.
• Design and execute internal incrementality tests to evaluate the true impact of media activities.
• Conduct ad hoc performance analyses, translating data into actionable recommendations for media optimization.
• Apply media measurement intelligence to drive operational excellence, such as maintaining profitability guardrails in Paid Search.
• Own and evolve campaign and media tactic naming conventions to ensure consistency, clarity, and accuracy across reporting systems.
• Collaborate with cross-functional teams—including internal media experts, external partners, and EU analytics—to ensure data alignment and shared understanding.
• Document methodologies, processes, and findings to support team knowledge sharing and continuous improvement.
• Stay informed on active campaigns and tactics to ensure accurate tracking and measurement.
• Champion Full Funnel best practices, embedding them into central and local activations as a core element of the Test & Learn agenda.

Key Relationships

• Media Activation team [counterparts that manage strategy and operations]
• Brand Marketing, PR & Social teams
• Local Brand Comms teams
• Our external agencies & measurement partners
• Analytics/MI/buying/planning/omni activation teams
• Wholesale/Own Retail/Franchise teams
• Global Digital, strategy and media teams

Required Skills and Qualifications

• Bachelor’s degree in a quantitative field (e.g., Statistics, Economics, Data Science, Marketing Analytics, Finance); Master’s degree is a plus.
• 1–2 years of experience in marketing analytics within a business or agency setting.
• Strong hands-on experience with data analysis tools:
• Advanced proficiency in Microsoft Excel.
• Solid SQL skills for querying and analyzing large datasets.
• Working knowledge of Python, with the ability to run and adapt incrementality testing scripts.
• Practical experience with incrementality testing or similar causal measurement methodologies.
• Solid understanding of media channels and campaign structures, including operational knowledge of major platforms (e.g., Google, Meta).
• Experience preparing, validating, and managing datasets for reporting and analytics.
• Exceptional analytical and problem-solving skills, with a keen attention to detail.
• Proven ability to manage multiple priorities, meet deadlines, and deliver high-quality results.
• Strong communication skills, capable of translating complex data into clear, actionable insights.
• Demonstrated success in turning analytics into decisions that drive action.
• A curious, Test & Learn mindset with a passion for exploring new tools, methodologies, and measurement approaches.
• Demonstrable passion for sport and/or the culture born from it