Honeywell Sr Customer Mktng Specialist 

Romania 

918210698

Develop scalable content across regional and global customer marketing activities that maximize return on marketing investment (ROMI).

Create strategies to support the implementation of digital and event-based customer marketing activities including campaign concepts, the customer decision journey (CDJ), best practices and pipeline generation.

Analyze our competitive landscape, business priorities and customer insights to develop strategic marketing plans.

Understand customer needs to develop messaging and content that will encourage prospects down the marketing funnel.

Develop NPI plans in accordance with launch requirements.

Plan and execute experiential programs at both internal and trade events, including event promotion, booth experiences, and post-event communications.

Build enablement materials to help our sales teams drive revenue across the business.

Partner with business leads, offering management, sales excellence and external agencies to implement integrated programs surrounding key solutions, products and services.

Drive the transformation to a digital-first marketing approach with a key emphasis on web, marketing automation, digital content marketing and demand generation.

Utilize data to support overall marketing strategies including ROI, campaign effectiveness, marketing channel optimization and customer insight mining.

Leverage data and analysis to assess the impact and performance of marketing tactics and conduct A/B testing to identify best practices.