Boston Scientific Specialist Digitial Marketing & Customer Experience 

United States, Massachusetts, Marlborough 

914690546

Your Responsibilities will include:

• Lead the development of digital marketing plans that are aligned to the customer journey.
• Ensure digital tactics including webpage development, SEM, Programmatic Advertising, social media, and email marketing are executed on time and on budget to high quality standards.
• Partner with external agencies as needed for digital advertising programs.
• Publish social media content across platforms with accuracy and Q/A as part of process.
• Partner with analytics teams to show value of programs and provide a regular cadence of reports.
• Build, activate and manage cross-functional relationships with digital marketing, analytics, UX/Design, MarTech, IT and others as needed.
• Play a thought-leader role by sharing knowledge and best practices with internal and external teams.
• Support research requirements including social media listening and competitive reviews.
• Work with project management team to ensure a comprehensive editorial calendar is always up to date.
• Support other critical endoscopy digital programs as assigned

What we’re looking for in you:

• At least 2 to 5 years of digital marketing and communications experience, with 1 to 2 years driving customers through a digital decision journey in a B2C or B2B environment
• Bachelors degree required
• Candidates must have experience in SEM & SEO, digital adverting (including programmatic advertising), social media, and email marketing.
• Strong interpersonal communication skills, written and presentation skills and the ability to manage multiple programs at once and effectively prioritize work are essential.
• User experience and content strategy understanding is a plus. Experience in medical device, biopharma, healthcare or another regulated field is preferred.