Adidas MANAGER DIGITAL 

France, Ile-de-France 

913699050

Key Responsibilities:

• Manage the the experience optimization team and execution of guided selling opportunities on adidas.com
• Provide Input local insight and identify opportunities to enhance consumer experience
• Lead analysis of the data that we get in through the different tools and translate into actions
• Lead the 360 e-commerce strategy regarding brand/commercial calendar, customer experience improvements and the entire journey
• Performance trends to a wider stakeholder group.
• Drive Digital Shelf optimization to accelerate the focus on improving key digital metrics such as conversion, impressions & click-through-rates
• Enhance the visibility of the adidas across our digital partners, with an immediate focus on the key digital players in your cluster
• Support sales & brand teams to maximize commercial growth & brand exposure across their respective key accounts online
• Act as the digital lead in helping to define a clear omnichannel plan for key accounts/ecom, alongside the teams – with a separate Go-to-Market (GTM) approach for digital

Key Relationships:

• DTC Director
• Ecommerce Regional team
• DPC Regional team
• Global Project leaders
• Wholesale Customer
• Cluster Sales Teams, Sales operation & Customer services
• Cluster Brand Activation, Brand Planning teams & CTC
• External providers

Knowledge, Skills and Abilities:

• A Growth and a Digital mindset
• Functional knowledge in Sales (eCommerce, operational, financial and processes), with some exposure to digital consumer experience
• Excellent negotiation skills, the ability to influence and have impact, creatively craft and build brands and businesses.
• Influencing and networking skills to effectively manage interdependencies and projects in the matrix
• Confident with online sales forecasting, web analytics and digital metrics like conversion, CTR
• Consumer and customer obsessed with a deep understanding of both the retail customers you serve, as well as your end-consumer so that you can tap into consumer demand and customer opportunities as they arise
• Proven track record of delivering versus measurable sales targets. High degree of commercial and business acumen
• Leadership and managerial skills.
• Fluent English

Requisite Education and Experience / Minimum Qualifications:

• University degree in the field of Business, Marketing or equivalent
• 6+ years of professional experience, 2+ years in E-Commerce preferred.
• Good knowledge of local/regional E-Commerce landscape
• Sportswear industry experience is a plus.
• Experience in leading and managing projects involving diverse sets of stakeholders.
• Experience as direct manager of teams