West Pharma Associate Specialist Marketing 

India, Andhra Pradesh 

912979081

In this role, you will be responsible for driving

• Lead the development and execution of branding initiatives aimed at strengthening West Pharmaceuticals' presence among existing customers and emerging accounts.
• Collaborate with commercial teams to create tailored programs that enhance brand loyalty and customer satisfaction.
• Implement and oversee customer engagement activities to build and maintain long-term relationships with clients.
• Conduct monthly reviews and analyses of customer trends and updates, utilizing data from annual reports, industry websites, and other resources.
• Regularly gather and share market insights with the commercial team and stakeholders to align strategies with industry trends.
• Perform in-depth analysis of market data to identify gaps and work collaboratively with sales teams to address these areas.
• Partner with the commercial team and Technical Customer Services (TCS) to design and execute comprehensive marketing promotion plans. This includes webinars, technical seminars, industry events, exhibitions, and strategic campaigns.
• Collaborate with the Digital and Technology Canter (D&TC) team to enhance employee advocacy, strengthen social media presence on platforms like LinkedIn, and execute impactful email marketing campaigns.
• Lead the organization of digital initiatives, including webinars, ensuring effective implementation and customer engagement.
• Foster partnerships with industry and academic institutions to support business growth and innovation.
• Develop metrics for campaign evaluation and work with stakeholders to assess the effectiveness of marketing initiatives through performance reviews and detailed reporting.
• Facilitate communication between teams to enhance operational efficiency and drive innovation.
• Partner with corporate marketing communications and other relevant team members to ensure cohesive marketing efforts

• Bachelor's Degree with an emphasis in marketing or business administration or equivalent experience required
• Master's Degree MBA with an degree in marketing preferred

• 3-4 years in product marketing, ideally in a B2B role selling technically complex products preferred

• Strong analytical and project management skills
• Self-driven, curious, and well-organized
• Ability to work effectively and collaboratively within a team and coordinate efforts cross-functionally to achieve positive results
• Excellent verbal communication, presentation skills, and writing proficiency
• Strong interpersonal skills to engage with technical and commercial stakeholders with credibility and authenticity
• Creativity in developing content that brings value propositions, differentiation, and positioning to the lifecycle for Glass System products and services
• Proficiency in developing market messaging in line with Challenger principles and in support of customer journey
• Ability to leverage technical data to support product claims through commercial content generation
• Technical proficiency in managing collaborative work through digital platforms including Teams, SharePoint, MS Project and respective internal marketing tools to manage campaigns
• Exercises wide latitude in determining objectives and approaches to critical assignments
• Working knowledge of medical device regulations, ISO standards, and market trends on combination products
• Able to be aware of all relevant standard operating procedures as per Company policy as they are related to the position covered by this Job Description
• Able to comply with the company’s safety and quality policy at all times

• Must be able to communicate effectively, make quick decisions, interpret data, read and write, speak in front of groups, express and exchange ideas, understand direction and adhere to procedures