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Apple Apple TV Engagement Optimization Lead United States, California, Cupertino 912349048
06.05.2025
The work we do on Apple TV+ is dynamic, fast-paced, and deeply creative. Join us to drive the best possible presentation of our event movies, award-winning series, groundbreaking documentaries, kids’ entertainment, and more.As part of our global TV team, you will be responsible for measuring and driving efficacy to increase TV+ content engagement on TV App. You will also have a keen eye on the broader full TV App merchandizing efficiency ensuring that we are constantly optimizing to play with a focused test and learn approach.
The requisite impact of this role on both Apple TV as a platform and Apple TV+ as a service will be significant. In working cross-functionally with our product, analytics, and editorial teams, you will guide tactics for content presentation on our platform toward effective end, constantly asking all of us to examine whether a given editorial effort, personalized or hand-curated, was effective in driving viewership, performance data at the ready to guide what we do next, both in the short and long term.The breadth of this role is varied, and it will require the ability to advance multiple actions across multiple stakeholders, often against very tight timelines dictated by the speed of our efforts in original content writ large. A dogged attention to detail, style, the art we serve, and the artistry of those who serve it will be absolutely essential.Key Areas of Focus:- KPIs - Responsible for driving improvement in impression to tap and impression to play rates for Apple TV+ - Competitive intelligence: work to stay current on viewership-driving tactics employed by other services in the space- Manage cross-functional relationships and a variety of projects and initiatives with minimal direction- Present analyses and recommendations to senior executives
- Minimum of 5+ years of experience in an analytical role, ideally for a subscription business, with clear evidence and track record of drawing business insights and recommendations rom detailed analysis of content presentation or content management approaches
- Knowledge and passion for streaming services UI and products as well as tactics used to drive engagement
- A love for TV and movies and curiosity and strong interest for the streaming and entertainment industry as a whole
- Strong analytical and creative problem solver who is data-driven, flexible, able to change directions quickly, and understands the nature of a fast-evolving, high-profile business
- Strong experience with and commitment to cross-functional collaboration; interpersonally savvy
- Comfort with synthesizing data into strategic recommendations and compelling slide presentations to senior executives
- Bachelor’s degree required
- Have successfully led significant cross-functional initiatives in a large, complex organization, juggling the perspectives and inputs of a wide variety of key partners and collaborators
- Ability to work independently and collaboratively, leading through influence toward alignment and execution in a highly matrixed organization
- Ability to think strategically on critical business needs, and to simultaneously act tactically, and tactfully, to complete them
- Proven track record of cultivating action collaboratively, both day-to-day and broadly across product development cycles
- MBA preferred
Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.
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