SAP Marketing Executive f/m/d SAP Supply Chain 

Germany, Baden-Württemberg 

907134475

What your Organization will do:

Strategic Marketing Leadership:

• Develop and execute a comprehensive marketing and product strategy aligned with the company's overall business objectives.
• Ownership to ensure a seamless interlock between product strategy, execution plans (roadmaps and semester plans) and external marketing communication.
• Authoring and definition of winning plans, semester plans and product strategy by Supply Chain Management line-of-business. Preparation of executive board meetings and business reviews.
• Conduct market research and analysis to identify target audiences, market trends, and competitive landscapes.
• Set marketing KPIs and track performance to measure the effectiveness of marketing initiatives.

Event Strategy Development:

• Develop and execute comprehensive event strategies that drive brand awareness, customer engagement, and business growth.
• Identify target audiences and tailor event experiences to resonate with their specific needs and interests.
• Oversee a team that conducts market research and competitive analysis to inform strategic decisions.
• Plan, coordinate, and manage a diverse range of events, from large-scale conferences to intimate workshops.
• Deeply engage with SAPs Global Events and Sponsorships marketing teams to ensure the execution readiness based on a well defined LoB marketing budget.
• Ensure a seamless execution of the marketing strategy in an interlock with regional marketing leadership.
• Implement effective post-event follow-up strategies to nurture leads and build long-term relationships.
• Utilize event data to identify and qualify high-quality leads for sales and marketing teams.

Brand Management:

• Build and maintain a strong brand identity and positioning for Supply Chain Management.
• Oversee brand messaging, storytelling, and visual identity.
• Manage brand reputation and crisis communications.

Demand and Pipeline Generation:

• Develop and implement effective demand generation strategies, including content marketing, e-mail marketing, social media marketing, and paid advertising.
• Collaborate with sales teams to generate qualified leads and drive pipeline growth.

Content Marketing:

• Work closely with product and engineering teams to launch new products and features.
• Craft a compelling marketing narrative for product innovations at major events (virtual and onsite).
• Transform current marketing approach to digital marketing strategies for scaling marketing efforts globally.
• Develop compelling product messaging and positioning.
• Create high-quality product marketing materials, such as datasheets, whitepapers, and presentations complementing the digital marketing approach.

Customer Marketing:

• Build strong relationships with strategic customers and foster customer loyalty.
• Collaborate closely with the Head of Product Success to drive customer loyalty and sustainable references.

Organizational Leadership:

• Lead and mentor a high-performing marketing organization.
• Recruit, hire, and develop top marketing talent.
• Foster a culture of innovation and creativity within the marketing team.

Cross-Functional Collaboration:

• Collaborate with product, engineering, and design teams to align marketing efforts with product development and customer needs.
• Ensure a seamless customer journey and track success along marketing KPIs to measure the effectiveness of marketing initiatives.

What you bring

• Extensive experience in marketing leadership roles, preferably within the supply chain or logistics industry with a proven track record of success in technology marketing leadership roles, preferably in supply chain management.
• Strong understanding of digital marketing strategies, channels and tools. Proven ability to drive brand awareness and customer acquisition.
• Excellent leadership and team management skills.
• Strong analytical skills and data-driven decision-making abilities.
• Excellent communication and presentation skills.
• Ability to lead and inspire teams.
• Strong understanding of technology trends and industry developments.
• A passion for innovation and a desire to push the boundaries of marketing.
• MBA or equivalent degree preferred.
• Typically requires 15+ years of experience in technology marketing, with a significant portion in supply chain or related industries.

Job Segment:Supply Chain, Logistics, Supply Chain Manager, Cloud, Marketing Manager, Operations, Technology, Marketing