SAP Marketing Executive f/m/d SAP Supply Chain 

Canada, Quebec, Montreal 

825459410

What your Organization will do:

Strategic Marketing Leadership:

• Develop and execute a comprehensive marketing and product strategy aligned with the company's overall business objectives.
• Ownership to ensure a seamless interlock between product strategy, execution plans (roadmaps and semester plans) and external marketing communication.
• Authoring and definition of winning plans, semester plans and product strategy by Supply Chain Management line-of-business. Preparation of executive board meetings and business reviews.
• Conduct market research and analysis to identify target audiences, market trends, and competitive landscapes.
• Set marketing KPIs and track performance to measure the effectiveness of marketing initiatives.

Event Strategy Development:

• Develop and execute comprehensive event strategies that drive brand awareness, customer engagement, and business growth.
• Identify target audiences and tailor event experiences to resonate with their specific needs and interests.
• Oversee a team that conducts market research and competitive analysis to inform strategic decisions.
• Plan, coordinate, and manage a diverse range of events, from large-scale conferences to intimate workshops.
• Deeply engage with SAPs Global Events and Sponsorships marketing teams to ensure the execution readiness based on a well defined LoB marketing budget.
• Ensure a seamless execution of the marketing strategy in an interlock with regional marketing leadership.
• Implement effective post-event follow-up strategies to nurture leads and build long-term relationships.
• Utilize event data to identify and qualify high-quality leads for sales and marketing teams.

Brand Management:

• Build and maintain a strong brand identity and positioning for Supply Chain Management.
• Oversee brand messaging, storytelling, and visual identity.
• Manage brand reputation and crisis communications.

Demand and Pipeline Generation:

• Develop and implement effective demand generation strategies, including content marketing, e-mail marketing, social media marketing, and paid advertising.
• Collaborate with sales teams to generate qualified leads and drive pipeline growth.

Content Marketing:

• Work closely with product and engineering teams to launch new products and features.
• Craft a compelling marketing narrative for product innovations at major events (virtual and onsite).
• Transform current marketing approach to digital marketing strategies for scaling marketing efforts globally.
• Develop compelling product messaging and positioning.
• Create high-quality product marketing materials, such as datasheets, whitepapers, and presentations complementing the digital marketing approach.

Customer Marketing:

• Build strong relationships with strategic customers and foster customer loyalty.
• Collaborate closely with the Head of Product Success to drive customer loyalty and sustainable references.

Organizational Leadership:

• Lead and mentor a high-performing marketing organization.
• Recruit, hire, and develop top marketing talent.
• Foster a culture of innovation and creativity within the marketing team.

Cross-Functional Collaboration:

• Collaborate with product, engineering, and design teams to align marketing efforts with product development and customer needs.
• Ensure a seamless customer journey and track success along marketing KPIs to measure the effectiveness of marketing initiatives.

What you bring

• Extensive experience in marketing leadership roles, preferably within the supply chain or logistics industry with a proven track record of success in technology marketing leadership roles, preferably in supply chain management.
• Strong understanding of digital marketing strategies, channels and tools. Proven ability to drive brand awareness and customer acquisition.
• Excellent leadership and team management skills.
• Strong analytical skills and data-driven decision-making abilities.
• Excellent communication and presentation skills.
• Ability to lead and inspire teams.
• Strong understanding of technology trends and industry developments.
• A passion for innovation and a desire to push the boundaries of marketing.
• MBA or equivalent degree preferred.
• Typically requires 15+ years of experience in technology marketing, with a significant portion in supply chain or related industries.

We win with inclusion

Due to the nature of the role, which involves global interactions with SAP entities, as well as with employees and stakeholders in Canada, functional proficiency in English is required for positions based in the Quebec.

Job Segment:Supply Chain, Logistics, Supply Chain Manager, Marketing Manager, Cloud, Operations, Marketing, Technology