Broadcom Product Marketing Manager 

United States, Texas, Austin 

905838023

We’re seeking an experienced

Key Responsibilities

• Strategic Product Positioning:
  Develop compelling product positioning, messaging, and value propositions that resonate with enterprise security buyers and align with the market landscape.

• Market and Competitive Intelligence:
  Conduct market research to identify trends, customer needs, and competitive dynamics. Collaborate with internal teams to incorporate these insights into product strategies.

• Go-to-Market (GTM) Leadership:
  Lead cross-functional teams to execute successful GTM plans. Ensure alignment between product management, sales, and marketing for consistent delivery.

• Content Development:
  Create and oversee the development of customer-facing content, including datasheets, whitepapers, solution briefs, case studies, and webinars, to highlight the benefits of Broadcom’s security solutions.

• Sales Enablement:
  Equip the sales team with tools, training, and resources to effectively communicate the value of our security solutions. Create sales guides, presentations, and competitive battle cards.

• Customer Advocacy:
  Work with customer success teams to capture customer stories and testimonials. Use these insights to refine messaging and support marketing campaigns.

• Analyst Relations:
  Collaborate with industry analysts to position Broadcom as a leader in enterprise security solutions and ensure alignment with industry trends.

• Performance Metrics:
  Define and track key performance indicators (KPIs) to measure the success of product marketing efforts and inform future strategies.

Required Qualifications

• • 12+ years of product marketing or related experience, with a strong focus on cybersecurity or enterprise technology.

  • Proven success in launching and marketing B2B enterprise security solutions.

• Industry Knowledge:

  • Deep understanding of the cybersecurity landscape, including threat trends, compliance requirements, and enterprise security architectures (e.g., Zero Trust, Secure Access Service Edge).

• Skills:

  • Exceptional communication and storytelling abilities.

  • Strong analytical and strategic thinking skills.

  • Ability to simplify complex concepts into clear and compelling narratives.

  • Proficiency with marketing tools, CRM platforms, and analytics.

• Collaboration:

  • Demonstrated ability to work cross-functionally with product management, sales, engineering, and marketing teams.

• Education:

  • Bachelor’s degree in marketing, business, or a technical field; MBA or advanced degree preferred.

Preferred Qualifications

• Familiarity with Broadcom’s cybersecurity solutions or equivalent enterprise-grade security products.

• Experience working with global teams and managing multiple stakeholders.

• Certifications such as CISSP, CISM, or equivalent are a plus.

What We Offer

• Competitive compensation package.

• Comprehensive health and wellness benefits.

• Opportunities for professional growth in a cutting-edge technology environment.

• The chance to work with a global leader in enterprise technology solutions.

Compensation and Benefits

The annual base salary range for this position is $118,000 - $189,000

This position is also eligible for a discretionary annual bonus in accordance with relevant plan documents, and equity in accordance with equity plan documents and equity award agreements.