Job Posting Start Date 04-21-2025 Job Posting End Date 05-25-2025
Marketing Strategy Development:
- Lead major marketing initiatives within the Utility Systems sector.
- Develop and execute comprehensive marketing strategies that align with business objectives.
- Establish clear goals, KPIs, and performance metrics to track the effectiveness of marketing campaigns.
- Collaborate with leadership to align marketing strategies with overall business goals.
Brand Awareness Engagement:
- Increase awareness and understanding of the company’s utility systems products and solutions.
- Craft compelling brand narratives and storytelling strategies to resonate with target audiences.
- Develop and execute internal and external brand promotion campaigns.
- Utilize digital and traditional marketing channels to amplify brand visibility and recognition.
- Compose and post online content on the company’s website.
Market and Industry Insights:
- Identify key trends, market developments, and competitive activities within the utility sector.
- Provide insights and recommendations to drive strategic decision-making.
Value Proposition and Communication:
- Define and articulate the company’s end-to-end value proposition for utility systems solutions.
- Effectively communicate the value proposition to industry customers and stakeholders.
Market Research and Competitive Analysis:
- Conduct market research to gather intelligence on customer needs and preferences.
- Monitor competitive activity and recommend strategies to maintain a competitive edge.
- Distribute, collect, and analyse customer surveys and questionnaires and report results
Strategic Planning:
- Participate in senior management discussions to establish strategic plans and objectives.
- Collaborate with executives and stakeholders to ensure alignment and execution of business strategies.
The experience we are looking to add to our team:
- Bachelor’s degree in Marketing, Journalism, Advertising, Communications, or related field.
- 5+ years of related experience
- Excellent communication and presentation skills.
- Excellent organizational skills and attention to detail.
- Excellent time management skills with a proven ability to meet deadlines.
- Strong analytical and problem-solving skills.
- Proficient with Microsoft Office Suite or related software.
What you'll receive for the great work you provide:
- Full range of medical, dental, and vision plans
- Life Insurance
- Short-term and Long-term Disability
- Matching 401(k) Contributions
- Vacation and Paid Sick Time
- Tuition Reimbursement
Pay Range (Applicable to California) $78,000.00 USD - $107,200.00 USD AnnualSales - Marketing - Account Mgmt