SAP Product Marketing Manager 

Romania 

890591

• Messaging & Market Strategy
  • Develop messaging and a strategic plan aligned with digital marketing.
  • Amplify digital review platform importance and increase the number of solution reviews.
• Content & Demand Generation
  • Deliver a comprehensive bill of materials for digital and field marketing teams, including thought leadership content, infographics, messaging, website copy, product tours, solution videos, and blogs.
• Sales & Go-to-Market Enablement
  • Create and support targeted sales play content, such as solution briefs, pitch decks, prospecting tools, social content, and video content.
• Partner Marketing & Enablement
  • Curate messaging and materials for SAP Partner programs, including solution briefs, pitch decks, and Event-in-a-Box toolkits.
• Market Alignment & Thought Leadership
  • Develop content that aligns SAP Sales Cloud strategy with emerging business needs and long-term trends.
  • Launch quarterly, PMM-driven release marketing programs (webinars, blogs, videos, newsletters) in collaboration with Product Management across SAP Sales Cloud, Service Cloud, Enterprise Service Management, and Foundation.

• 5+ years of product marketing or related experience in B2B enterprise software.
• Proven ability to develop messaging, strategic marketing plans, and enablement content.
• Experience working with digital review platforms (e.g., G2, TrustRadius, Gartner Peer Insights).
• Strong skills in content creation across written, visual, and video formats.
• Experience enabling sales and partner go-to-market activities.
• Excellent collaboration and communication skills with the ability to influence cross-functional teams.
• Data-driven approach with experience measuring and reporting marketing impact.

• The opportunity to shape the positioning and success of SAP’s modern, cloud-native CRM solutions.
• A dynamic and collaborative culture with exposure to senior stakeholders across marketing and product organizations.
• Competitive compensation and benefits package.
• Career growth in a global company committed to innovation and customer success

Due to the nature of the role, which involves global interactions with SAP entities, as well as with employees and stakeholders in Canada, functional proficiency in English is required for positions based in the Quebec.

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