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THE ROLE
We’re looking for a Product Marketing Manager to take ownership of key growth categories for enterprise Sustainability solutions. This will include categories such as Sustainability Reporting and Analytics. You’ll shape a fast-evolving market category, influence product strategy, and enable global field teams with compelling messaging, competitive differentiation, and content that drives action.
As a senior member of the team, you will collaborate closely with Product Management, Industry and Regional Marketing, Field Enablement, and Sales to translate strategy into scalable GTM execution.
KEY RESPONSIBILITIES
· Market Leadership & Category Creation: Define and shape the market category for Sustainability Reporting, positioning SAP as a clear leader in enabling data-driven, auditable ESG disclosure.
· Messaging & Storytelling: Develop compelling messaging frameworks and narratives that articulate our value proposition across personas including Chief Sustainability Officers and Chief Information Officers.
· GTM Execution & Sales Enablement: Create enablement assets, competitive positioning, customer-facing content, and sales plays that scale globally, supporting field teams to win in key markets.
· Customer & Market Intelligence: Stay on the pulse of evolving ESG regulations, customer pain points, and analyst perspectives. Feed insights into product roadmaps and influence portfolio priorities.
· Cross-Functional Leadership: Partner with product, industry, and regional marketing to drive aligned execution across the business, acting as the marketing voice of the customer.
ROLE REQUIREMENTS
· 7+ years of experience in product marketing, solution marketing, or a related role in B2B enterprise software.
· Strong understanding of ESG reporting frameworks (e.g., CSRD, SEC, ISSB, GRI) and sustainability trends.
· Experience with analytics and reporting solutions; familiarity with SAP Analytics Cloud and/or data platforms is a plus.
· Strategic thinker with the ability to simplify complexity into clear, differentiated messaging.
· Demonstrated ability to lead cross-functional initiatives and influence without authority.
· Excellent written and verbal communication skills with a flair for storytelling and executive presence.
· Self-starter with strong project management skills and the ability to thrive in a fast-paced, evolving environment.
· Bachelor's degree required; advanced degree a plus.
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