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Capital One Principal Associate Marketing Strategist SEO 
United States, Virginia, Arlington 
890050344

20.11.2024

Job Responsibilities

  • Incorporate SEO best practices into all marketing to improve organic rankings, traffic and accounts to Capital One web properties

  • Review organic search research (content gap, competitive, technical, etc.) to identify relevant trends and patterns to inform on-site & off-site development

  • Create holistic editorial briefs, leading to compelling customer and prospect communications

  • Review and provide feedback on marketing channel assets, such as articles and videos; apply foundational industry, bank and Capital One product knowledge to improve these assets

  • Manage marketing creative review processes in workflow management systems

  • Tactfully negotiate compromises and common ground with stakeholders to find solutions during creative development

  • Monitor, manage and organize SEO intake requests from external partner groups; digest information and communicate relevant points to agencies and internal partners

  • Flawlessly execute a well-managed governance process to ensure audit readiness for all consumer-facing marketing assets

  • Provide feedback on web analytics, KPIs and SEO reports to highlight business-relevant insights; create and manage dashboards for respective KPIs

  • Day-to-day management of agency partners; including building and iterating on meeting agendas, compiling takeaways and action items, communicating leadership messages to partners and handling all scheduling and logistics

  • Seamlessly manage a budget across multiple internal partners and external agencies

  • Manage workload in agile environment

  • This role reports to Director, Bank Reporting, Adtech and SEO

Our Ideal Candidate should be:

  • Able to individually prioritize multiple priorities and strong time management skills

  • Able to thoughtfully and accurately address questions in group setting

  • Adaptable to and comfortable with ever-changing business demands

  • Clever problem-solver who is solutions-focused

  • Comfortable navigating a complex organization

  • Committed to continuous learning

  • Dedicated to working in teams and partnering with others

  • Detail-oriented and organized in all efforts

  • Ready to debate and share opinions

  • Self-motivated hard worker; able to persevere if times get tough

  • Strong written communication skills and public speaking; able to share work confidently

  • Unafraid to ask for help when it’s needed; judgment to know when it’s time for those questions

  • Willing to learn from mistakes, views failure as learning opportunity

Basic Qualifications:

  • Bachelor’s degree

  • At least 3 years of digital marketing experience

  • At least 3 years of experience using G-Suite

  • At least 3 years of experience with Google Analytics and Google Marketing Platform products

Preferred Qualifications:

  • Experience in agile marketing principles

  • 4+ years of digital marketing experience

  • Experience working with Google Search Console, Data Studio, STAT, or SEMRushData

. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.