Citi Group VP Conversions Analytics Lead hybrid 

United States, New York 

886702999

Key Responsibilities:

• Lead analytics for all Conversions programs to grow Citi cards customer engagement with new & relevant product offers using advanced modelling and analytical techniques.
• Develop analytically derived omni-channel targeting, offer, and communication strategies to drive profitable long-term customer engagement and expansion opportunities.
• Partner with Modelling team to drive modeling roadmap for the program. Lead modeling and strategy approval across all the governance forums
• Manage the process to build financial forecasts supporting all Conversions campaigns, provide guidance on how to structure campaigns to optimize profitability.
• Oversee the monthly FYF and annual Plan forecasting by coordinating with marketing partners and lead the analytics decision management framework to drive investment decisioning.

• End to end project management for developing strategy, building consensus with functional and senior stakeholders and implementing recommendations
• Be accountable for audit and control requirements

Qualifications:

• Bachelor's degree in a quantitative discipline is required (i.e., Engineering, Economics, Statistics, Mathematics, and Operations Research). Graduate degree is preferred.
• 5+ years of experience in quantitative field, Consulting, or Financial/Credit Card industry preferred
• Demonstrated excellent ability to translate business questions into analytical framework to generate meaningful insights
• Strong understanding of the consumer lending market, customer life cycle and P&L
• Excellent analytical, technical and/or statistical skills with proven ability to translate large volumes of data using SAS, SQL or Python/R
• Intense passion and curiosity to drive business outcomes
• Adept at building relationships and collaborate with people across all levels and cross functional teams
• Strong written and verbalcommunication/presentationskills
• Effective organizational skills and ability to simultaneously manage multiple projects

Anticipated Posting Close Date:

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