Samsung Marketing Data Analyst Mobile eXperience Arabic Speaking 

China, Shandong, Qingdao City 

886297611

How You Will Make An Impact

• Work closely with Consumer Market Insights (CMI) team to design and execute qualitative and quantitative research initiatives, leveraging customer data to enhance understanding of consumer behaviour
• Develop and refine consumer segmentation and targeting strategies to maximize campaign effectiveness and ROI.
• Translate consumer insights into clear, concise, and compelling narratives for diverse stakeholders, including marketing, product, and sales teams.
• Work closely with Mobile eXperience & Corporate Marketing team members to ensure alignment on consumer insights and targeting with overall business objectives
• Perform monthly analysis of consumer data extracted from internal systems, identifying trends and patterns to optimize marketing campaign performance.
• Oversee social media content and targeting strategies, ensuring alignment with consumer insights and brand messaging.
• Monitor and analyse competitor activities and market trends to identify opportunities and threats.
• Must be fluent in both Arabic and English, with excellent written and communication skills.

What You’ll Need

• 2 to 4 years of experience in FMCG / Telecom / Technology Industry
• Bachelor’s degree in Marketing or Business
• Strong Knowledge in Consumer Market Insights
• Understanding of key marketing principles and concepts such as brand strategy, portfolio and Segmentation, Targeting and Positioning (STP).
• Fluent in English and Arabic

Why You’ll Love Working with Us

• Competitive salary and performance-based incentive plan for all levels
• Flexible working hours schedule
• Visa, Top-Tier medical insurance plan and life insurance
• 22 days of paid annual leave plus public holidays
• An additional day off for your birthday!
• Yearly air ticket allowance & monthly parking allowance (if applicable)
• Free Employee Social Clubs (Paddle, Korean & Arabic Language Clubs)
• Access to discounts on a wide range of Samsung products
• On-site Cafeteria with free coffee and fruits
• 1 Volunteering Day per year
• Employee Referral Program - We want great talents like you!
• 24/7 access to the Samsung Learning Platform
• A creative, collaborative, and inclusive company culture