GE HealthCare Marketing Director Patient Care Solutions EAGM 

Turkey 

881681996

• Identify and plan differentiated and impactful marketing strategies/ initiatives for Patient Care Solutions products (PCS)
• Supervise the PCS Marketing team and provide guidance and feedback to the marketing professionals and extended functions
• Drive execution of annual marketing plan and go to market strategy
• Produce ideas for promotional events or activities and organize them efficiently
• Plan and execute campaigns for segment activities, timely launching of new products and install base initiatives
• Drive market intelligence, market sizing, competitive intelligence and portfolio segmentation
• Drive sales enablement through content creation and library availability to ensure all content is up to date and available to both direct and indirect colleagues
• Execute quarterly communications from newsletters to townhalls to social media brand/product awareness
• Manage marketing budgets and allocate resources amongst initiatives to ensure maximum ROI.
• Maintain brand standards and ensures compliance throughout external content
• Build Key opinion leaders’ data base to leverage from insights, events and campaigns
• Work closely with the sales team to unify sales and marketing strategies

• 10+ years of experience as a marketing director in the Healthcare sector
• Degree in marketing, communication, or similar relevant field
• In depth knowledge of market research
• Excellent analytical and problem solving skills
• Team player
• Proficient in Microsoft office
• Expertise in CRMs such as Sales force.com, DOMO and Power BI

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.