Cybereason Senior Director Marketing 

United States, California, San Diego 

880441515

SENIOR DIRECTOR of MARKETING

Focus areas include

• Craft and oversee the product marketing strategy, messaging, and positioning for Cybereason, you will be responsible for the overall brand strategy.
• Work closely with product management, marketing, and sales leadership to align on the overall go-to-market (GTM) strategy at a product, category, and portfolio level; and ensure successful execution across the organization.
• Act as a bridge between the different marketing teams such as field marketing, and digital marketing, and ensure product marketing is supporting them in rolling out marketing and broader GTM initiatives.
• Build upon corporate marketing, developer relations, industry and partner marketing.
• Conduct market analysis to inform product strategy and competitive positioning.
• Lead the creation of compelling content that supports GTM strategies to articulate the value proposition and differentiators of the products to the target audience.
• Define key performance indicators and measure the impact of product marketing activities on business objectives.
• Foster strong relationships with key internal stakeholders across the company to ensure alignment and collaboration on marketing and GTM initiatives, as well as with external stakeholders including analysts and press to strengthen our awareness and perception as an innovator and market leader.
• Design and implement processes and workflows within product marketing that ensure consistent, high-quality results, fostering reliability and transparency across teams to enable their success and drive the organization’s objectives

• Build our Partner Marketing Strategy in collaboration with the CEO and other marketing colleagues
• Understand the impact and ROI of online and offline events and be able to create and execute quarterly plans with Partners

Requirements

• 15+ years of experience in marketing and product marketing, with a significant track record in leadership roles, preferably in the cloud computing or enterprise software space
• Demonstrated ability to develop strategic marketing plans and successfully collaborate with other marketing teams for execution
• In-depth understanding of the intersection of enterprise cloud services and developer marketing, with the aptitude to translate complex technical details into compelling marketing messages
• Strong leadership and communication skills, capable of driving strategy and alignment across various teams
• Analytical thinker with a data-driven approach to marketing strategy and performance measurement
• Experience in dynamic, high-growth environments, adapting to evolving business needs and market trends
• Creative, smart, fun, team player
• Comfortable with ambiguity and a great problem solver
• Base pay: up to $225,000 - $285,000 including Bonus.
• The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Please note that actual salaries may vary within the range above or below, depending on experience and location. We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions. This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock options