This Mapping System Product Manager has a critical role in our Electrophysiology division, with responsibility for supporting the US mapping system rollout of PFA mapping integration and managing software iterations. The focus of this role is downstream marketing, encompassing the development and implementation of marketing messages, programs, and tactics to drive market share, as well as overseeing product lifecycle management, new product launches, and sustaining efforts.
Your responsibilities will include:
- Use classic marketing capabilities to further business objectives, to support BSC Mapping System such as market understanding, market segmentation, customer targeting, product positioning and message development.
- Execute installation of PFA mapping integration
- Supports innovative downstream marketing solutions, programs and tools to create value and support the needs of the Sales Team for BSC Mapping System.
- Evaluates promotional plans to ensure that they are consistent with product line strategy and that the message is effectively conveyed.
- Analyzes franchise sales trends and performs customer segmentation to drive strategic and tactical decision making – synthesizes into dashboards
- Execution of strategies to maximize the profitability of product lines by collaborating with cross-functional partners conducting market research and performing financial analyses.
- Supports and leads execution of comprehensive competitive response plans.
- Serve as the subject matter expert for BSC Mapping Sytems including both Capital and Software.
- Spends time in the field to gain market and clinical insights
- Assists on forecasts for supply chain as well as overall revenue planning.
- Supports corporate accounts on IDN strategy
Required qualifications:
- Bachelor’s degree in engineering, science, business, clinical or related Healthcare/Biomedical field
- 3+ years of medical device experience
- Downstream experience (i.e. product management, sales engagement and campaign)
- Analytical skills
- Excellent communication and interpersonal skills
- Demonstrated success supporting and/or managing complex projects
- Understanding of how to determine customer needs within medical device markets
Preferred qualifications:
- Advanced degree such as Master’s or MBA
- Capital experience
- Ability to develop clinical expertise in medical devices
- Electrophysiology experience or experience
- Demonstrated success working as an integral cross functional team member
Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status. Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment. Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements. As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.