Role Description
This role is based in Amsterdam. The product marketer in this role will join a team that is responsible for a number of fundamental and complex products that deliver critical value to all parts of our accommodations marketplace: travelers, partners and technology providers. Here are a few examples of challenges that we are pursuing that the candidate may work on:
Driving customer loyalty is essential, and to ensure this, we constantly evolve the Genius programme.
We innovate on key growth segments that require a tailored proposition, such as vacation rental accommodations, the distinct needs of family travelers, longer stays and domestic travel.
We constantly monitor the status of our listings and continuously deliver solutions that match our supply of available rooms with demand trends, in order to offer broad and relevant choice to travelers.
We constantly improve the booking and payment experience of travelers, in order to offer an array of flexibility options and bring clarity to transactions for both the traveler and the accommodation partner.
We build products that help drive accurate reviews and content to help travelers compare and choose accommodation options.
Key Job Responsibilities and Duties
Manage all aspects of product marketing across multiple products including: product proposition validation and market fit, GTM strategy, new product launch, portfolio marketing strategy and execution, positioning, messaging, pricing, competitive research, internal communications and field enablement.
Represents the customer at all times, both internally and externally, while keeping eye on the business interests of B.com
Own the end-to-end GTM process from target setting, planning, implementation, reporting and retrospective.
Proactively manages stakeholders across the organization to influence and share information, in the right medium, at the right time across local and global audiences.
Responsible for internal communication to the field, including identifying the right channel is used with the relevant, timely and accurate product and commercial updates.
Own strategy for all external communications, working with all key stakeholders (internal and external) to execute.
Validate value propositions with target audience through qualitative and quantitative research methods
Provide ongoing product feedback to product teams, aggregated from multiple channels
Drive business impact or growth using data, analytical thinking and structured presentation skills
Own promotion of the product (incentives, pricing models etc)
Role Qualifications and Requirements
A proven track record of 5+ years in product marketing role with a proven track record in taking end-to-end responsibility of marketing scalable products, from idea generation to execution.
Product marketing experience
Ability to use data and facts to make decisions
Strong interpersonal skills
Curious, solution oriented and result driven
Commercial skills
Ability to manage projects across multiple departments and stakeholders
Ability to multi-task & flexible attitude
Project management skills
Strong communication skills (verbal & written)
Proactive, flexible and capable of working independently as well as working in a team
Strategic thinker, able to balance long-term vision with short- and medium-term goals
: Global Impact, Personal Relevance
Annual paid time off and generous paid leave scheme including: parental (22-weeks paid leave), grandparent, bereavement, and care leave
Hybrid working including flexible working arrangements, working from home furniture and ergonomic support, and up to 20 days per year working from abroad (home country)
A beautiful sustainable , that offers on-site meals, coffee, and snacks, multi-faith and breastfeeding rooms at the office*
Commuting allowance and bike reimbursement scheme
Discounts & Wallet credits to spend on our products, upgrade to Booking.com Genius Level 3, and friends & family Booking.com discount vouchers
Free access to online learning platforms, development and mentorship programs
Global Employee Assistance Program, free Headspace membership
Career Development Opportunities
Bi-annual performance conversations, company-wide mentoring program, and internal development opportunities
Unlimited access to online learning platforms: Udemy, Coursera, LinkedIn learning, O'reilly
Application Process
Full relocation support will be offered for you and your family (if the case) to move to Amsterdam - one of the most cosmopolitan cities in Europe.
Pre-Employment Screening
If your application is successful, your personal data may be used for a pre-employment screening check by a third party as permitted by applicable law. Depending on the vacancy and applicable law, a pre-employment screening may include employment history, education and other information (such as media information) that may be necessary for determining your qualifications and suitability for the position.
