Microsoft Senior Manager - AdTech Signals 

Taiwan, Taoyuan City 

868516769

We’re seeking a technically savvy Senior Manager - AdTech Signals to lead the architecture and implementation of our Mobile Measurement Platform (MMP) and Multi-Touch Attribution systems. This role will own the design, integration, and data integrity of mobile app measurement and attribution pipelines. You’ll work hands-on with software development kit (SDKs), application programming interfaces (APIs), event schemas, and backend systems to ensure clean data collection and actionable attribution across channels.

Required/Minimum Qualifications

• Bachelor's Degree AND 4+ years experience in engineering, product/technical program management, data analysis, or product development
• OR equivalent experience.
• 2+ years experience managing cross-functional and/or cross-team projects.
• 2+ year(s) experience reading and/or writing code (e.g., sample documentation, product demos).
• Experience working with privacy regulations (General Data Protection Regulation)
• 2+ years experience in implementing conversion APIs and pixel implementations

Additional or Preferred Qualifications

• Bachelor's Degree AND 8+ years experience in engineering, product/technical program management, data analysis, or product development
• OR equivalent experience.
• 6+ years experience managing cross-functional and/or cross-team projects.
• 1+ year(s) experience reading and/or writing code (e.g., sample documentation, product demos).

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:

• Lead the technical integration and maintenance of Mobile Mesurement Platform (MMP) platforms (e.g., AppsFlyer, Adjust, Kochava) across mobile apps and backend systems.
• Ensure proper configuration of SDKs and event tracking for accurate attribution, deep linking, uninstall tracking, and re-engagement flows.
• Work with product engineering teams to standardize event taxonomies and ensure minimal signal loss or duplication.
• Monitor real-time postbacks, callbacks, and server-to-server integrations; troubleshoot pipeline issues as needed.
• Multi-Touch Attribution (MTA) Infrastructure Define and implement frameworks for ingesting, processing, and modeling touchpoint-level data across marketing channels.
• Partner with data engineering and analytics to operationalize attribution models and embed them in media planning workflows.
• Build or oversee Extract, Transform, Load (ETL) pipelines to unify click, impression, and conversion data from media platforms, customer relationship management (CRM) systems, and internal sources.
• Validate attribution outputs to ensure reliability and actionable insights.
• Privacy & Compliance Enforce data privacy standards (e.g. (General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA)) across tracking and attribution systems.
• Collaborate with legal, compliance, and engineering to ensure responsible data collection and usage practices.
• Implement monitoring systems for tracking accuracy, consent adherence, and anomaly detection.
• Act as the technical point of contact between product, engineering, adtech vendors, and analytics teams.
• Translate measurement and attribution goals into technical solutions and scalable architecture.
• Support experimentation and lift measurement by enabling reliable attribution inputs for A/B and geo-testing frameworks.
• Embody our and