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Adidas PARTNER PROGRAM MARKETPLACE MANAGER 
Netherlands, North Holland, Amsterdam 
868070332

Yesterday

Purpose & Overall Relevance for the Organization:

  • This person will be primarily responsible for driving the marketplace business with respective partners in Turkey and achieving the FY business targets .
  • Responsible for managing / supporting new partner launches and piloting of new business models identified in the Partner Commerce landscape within Turkey

Responsibilities

  • plan and drive the Marketplace (3P) business for respective the marketplace players in the Turkey such as Trendyol, Hepsiburada, Amazon, etc.
  • Workwith partners to define strategies / action plans / development areas to achieve Ambition targets and drive necessary communication to strengthen account relationships
  • Work with the partners to plan commercial calendar and implement campaigns (product markdowns, vouchers etc) during Sales / non-sales periods for each platform.
  • Continuously monitor and track KPIs listed below (and more) and prepare reports for management team.
  • Createdaily, monthly and yearly sales plans and forecast respective KPIs to track business performance on a regular basis
  • Workjointly with DPC (Digital Partner Commerce) integration team to sustain daily operations runs smoothly in all aspects.
  • SupportHub DPC teams for new partner launches , any integration related changes for contract management, integration quality, budget and marketing spend alignments, range selection etc. to ensure a flawless launch
  • Workwith the platform teams and the internal marketing activation teams to plan marketing campaigns on the platforms for driving incremental sales
  • Work and plan for the assortment and product quantity for all future seasons for the adidas 3P / marketplace model with Ecom merchandising team
  • Improve operational KPIs , such as cancellation rates , returns , etc, for the 3P marketplace business in Turkey in coordination with partner and adidas Operations teams
  • Drive best practice sharing across Emerging Markets and other accounts
  • In partnership with DPC analytics, measure partner program impact towards annual growth targets (sales, margin, consumer experience etc.) based on global frameworks and prepare reporting for global functions
  • Workingclosely with the Hub and Local DPC teams to ensure the Partner Program operation , expansion and execution ties in with the holistic [Market] DPC plan


KPIs:

  • Contribution & profitability targets
  • Partner Program Net Sales Targets (by brand, model & overall)
  • Brand share on the platforms
  • Return rate
  • Order cancellation rate
  • Stock and range availability
  • Store point on platform
  • Store follower number / consumer engagement

Qualifications

  • University degree in the field of Business, Marketing or equivalent
  • 6+ years of professional experience, 2+ years in E-Commerce
  • Knowledge of the local E-Commerce and Marketplace landscape
  • Sportswear industry experience is a plus
  • Strong communication skills, ability to convince and motivate people on different seniority levels and communicate change
  • Experience in working in cross-functional environments with a diverse stakeholder set
  • Good project management skills, including the ability to lead several projects simultaneously
  • Experience in Digital project management and agile execution methods is a plus
  • Innovative mindset, encouraging change and taking personal ownership
  • Understanding of collaborative business approaches in the online world
  • Understanding of retailer's operational processes and metrics
  • Understanding of retailer’s financial metrics (sales, inventory, margin, returns etc.)
  • Proficient in MS Office
  • Fluent English, both verbally and written

Key contacts

  • Global Digital Partner Commerce (Partner Program)
  • Digital Sales Solutions
  • Market account teams
  • Global & Market Supply Chain Management Teams
  • Digital Brand Commerce Teams
  • Local Merchandising & CTC teams
  • Local Finance teams