Your Key Responsibilities:
• Analyze customer behavior data using Segment and Amplitude to generate insights that inform the Product Led Growth (PLG) strategy.
• Create, maintain and analyze scorecards and , reports and dashboards to track metrics related to user acquisition, activation, retention, churn and customer lifetime value (CLTV)
• Leverage A/B testing, experimentation frameworks, and cohort analysis to validate product hypotheses and growth experiments.
• Develop and execute strategies to improve customer acquisition, engagement, and retention, optimizing key growth metrics such as Customer Acquisition Cost (CAC) and Net Promoter Score (NPS).
• Monitor metrics and KPIs to track online sales performance , identify trends, and make data-driven decisions.
• Collaborate with cross-functional teams, including product managers, designers, engineers, marketers, and sales to ensure the product meets customer needs and delivers a compelling user experience.
• Engage with user research teams to conduct usability testing to validate assumptions and uncover new growth opportunities.
Track market trends and competitive activity to continuously refine and improve growth strategies
•10-12 years of experience in product management with a focus on Product growth environment.
•Proven Experience with delivering successful growth initiatives in a cross functional , cross-matrix organization
•Experience making analytical and data-driven decision-making skills , with a strong understanding of A/B testing, cohort analysis, and experimentation.
•Proficiency in tools like Segment, Amplitude, Google Analytics, and similar analytics tools.
•Excellent communication , presentation and interpersonal skills, with the ability to influence decisions across teams.
•Strong organizational and prioritization skills, with a “go-getter” attitude and the ability to work independently.
Strong ability to derive actionable insights from both qualitative and quantitative data to inform product decisions.
Experience in defining user and buyer personas and create product/feature value messaging for each.
